COVID-19: How to Make the Most of Social Media during the Pandemic Part 2 - Your Content

With social media providing a means of escape from reality for many, it’s no surprise that isolation has been linked to increased use of the most popular apps (and a few new ones). Any attention that you can focus on your social media channels now could be hugely beneficial long term. Bridebook have put together a 2-part series of tips to help you and your team best use social media during this time. While part 1 focuses on your overall strategy, here in part 2 we cover the type of content you should be sharing.

1. Get creative

Social media is not the same as your website – content here is much more temporary so it doesn’t have to be perfect! This is a great opportunity to do something different and innovative, stand out and interrupt feeds. Perhaps you could have fun with quizzes or polls, encouraging couples to get their friends involved? Or partner up with another brand or supplier and create a competition/giveaway – “tag your partner for a chance to win…”, “comment and share to enter…”, “caption this…”? Whatever you do, be yourself, don’t overthink and try to have a bit of fun with it!

2. Go Live

Live video enables you to connect with your audience in a much more genuine way and, with everyone in isolation, face-to-face communication is a really engaging means of interacting. Why not try answering couple questions on an Instagram live or offer online check-ins to potential clients? Or how about sharing your latest news, such as a ‘refurbishment underway’? If you’re not keen on recording live, then short videos of pre-recorded content can be easily shared on Instagram or Facebook, and will help couples feel like they’re getting to know you and your team.

3. Inspire

With Engagement Season ending just a few weeks ago, a large percentage of couples will be in the early stages of wedding planning. Share inspiring content to capture your audience’s imagination, post your best photos and react to any couple engagement to nurture new relationships. 

Help couples envisage their wedding with you by recording a showround and sharing it with your audience. Bridebook CEO Hamish Shephard gives his advice on creating your virtual venue tour in part 3 of his covid advice video series here.

4. Share Advice

With Couples

As a wedding venue, you will know the difficulties that some couples are currently facing better than anyone, and social media is an easy way to show you care by reaching out and engaging. We’ve written a series of articles for couples which you can find in the Couple Management section here, so please do feel free to share any that you think could be helpful.

As a wedding venue, you will know the difficulties that some couples are currently facing better than anyone, and social media is an easy way to show you care by reaching out and engaging. We’ve written a series of articles for couples which you can find in the Couple Management section here, so please do feel free to share any that you think could be helpful.

With Suppliers

Any tips or advice that you’ve picked up so far could help someone else going through the same. Coming together as a community and supporting one another in these difficult times will build valuable relationships. Use your social media channels to help and educate and you will no doubt see this reciprocated.

If you do have any particular experience or expertise that you’d like to share then let us know by contacting grace@bridebook.co.uk. We are collaborating with venues to ensure these messages reach as wide an audience as possible.

We hope these tips provide guidance for how best to approach your social media content over the coming weeks and beyond. If you haven’t already, be sure to read part 1 of this series for more social media advice. 

For more business advice and support do have a look at the information available in our COVID-19 resources for wedding professionals. If you have any questions at all or need any help then please do reach out to anyone in the Bridebook team. You can also join the UK Wedding Venue Slack group to chat with others who are in the same boat, and if you have any thoughts or tips yourself then please do share – we are in this together!