Reviews aren’t easy to earn so once you’ve banked them you should be making the most of them and leveraging them in different formats across different mediums.
Getting the most out of client reviews is simply a case of knowing how to use them; that is, where to feature them and how best to let the voices of happy couples you’ve impressed speak for themselves.
You can spend as little or as long as you like sharing reviews far and wide but here are eight things you should definitely be doing as soon as your good feedback comes in.
1. Your website. The most obvious and arguably most important place to feature reviews and testimonials is on your wedding website. But think outside of the box and rather than just featuring your reviews on a testimonial page which could easily be missed by web visitors why not add good feedback to your homepage, blog, photo library and other website pages too.
2. On your Bridebook profile. Did you know that 1 in 5 UK based engaged couples are currently planning their wedding with Bridebook? Leaving reviews on third party wedding websites like Bridebook Business which are already benefiting from high rankings in search engine results is imperative, as it helps your wedding business stand out against all the other competing businesses. If a bride or groom searches for local wedding florist and your business appears alongside five others, the one with the great reviews and five star ratings will inevitably be the wedding business that receives the enquiry. Make that YOUR wedding business!
3. In your marketing materials. Every review you receive should be leveraged across all marketing collateral and on all mediums. Whether online or offline, make sure your reviews are included on all communications. Reviews and recommendations are real deal clinchers and their impact in boosting bookings is something all wedding suppliers should take seriously. Find out more about why reviews are so important in 2017 and beyond.
4. On proposals, package details and invoices. Wherever cost and wedding service details can be found, support your specialism with testimonials! Reviews will help you justify your costs and provide further depth to details of the wedding services you offer.
5. On social media. Share good feedback with your followers and indirectly through your client’s audience by encouraging likes, shares and mutual post promotions. By showing the world how happy you make the couples you work with you’re boosting brand awareness and promoting your wedding business using the words and opinions of others. Very clever.
6. In testimonial videos. Smart entrepreneurs are realising the true power of video and are embracing opportunities to make quick video clips of happy newlyweds sharing their joy and appreciation of your wedding services. You can share these videos on all the same platforms and pages that you’d share written review content on. And don’t forget to include a video transcript of the couple’s comments underneath the video on your website to benefit from SEO juice.
7. At wedding shows. Whether you’re exhibiting at a wedding event or attending as a guest to network, be sure to bring postcards, signage and business cards featuring some of your most powerful reviews alongside your contact details.
8. In email communications.The power of email in communicating with prospective and existing clients is not to be ignored so why not add your favourite review to your email signature along with your website address and a link to your Bridebook profile. Including all three of these things increases the likelihood that reviews will be read on at least one of the platforms and it means that interested couples can quickly see how you’ve impressed on previous weddings you’ve worked on.
Reviews are an essential way to showcase your expertise because there’s no better way to promote your wedding services than indirectly through the voices and opinions of happy couples.
But don’t forget that earning reviews is only part of the process and you must make sure that you use these powerful marketing tools to support your client attraction strategy and a subsequent increase in bookings.
Let happy clients or fellow suppliers tell the world just how special you are. Just remember to include the good feedback where it counts.