I'm an award winning, Bridal makeup artist with over 17 years experience in the makeup field. I have worked with thousands of brides, creating looks from vintage, glamorous and beautifully natural.
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Products and Services

Make-Up Artists
Pre-Wedding Trial
Mobile Services
Tattoo Cover-Up Make-Up
On the Day Services
Full Description
I am a fully trained Makeup Artist with over 17 years of experience in the Makeup Industry. After working for Top Makeup companies such as MAC Cosmetics and Bobbi Brown, allover the country, I decided to 'go it alone' and set up my own, Bridal Makeup business! I have had my Bridal business now for 7 years which takes me all over the East Midlands, for lovely brides to be! During my time in the industry, I have worked on thousands of faces, so you can be assured you are in good hands when it comes to your all important, Bridal Makeup!


Year Business Was Established
No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
Samantha Hings
Married in June 2019
November 2017
'Every Bride needs Ruth to paint their faces'
Can’t thank Ruth enough for how beautiful she made me look and feel on my wedding day. From our first meet at my bridal trial, to the emails and of course the big day, she was nothing but lovely and helpful! My make up was gorgeous and I felt amazing. Every bride needs Ruth to paint their faces :) was very pleased so thank you so much x
Charlotte Clarke
Married in June 2019
November 2017
'Her makeup knowledge was brilliant'
Ruth is AMAZING! I am so happy I found Ruth for our wedding day. She stayed right until the moment we left, so glad she did that as touch ups were needed! Her knowledge was brilliant, not just for make up styles but for skin care. Buy every product she suggests as you will not be disappointed.
Joanne Burbidge
Married in December 2018
November 2017
'Amazing Makeup Artist'
Ruth is an amazing make up artist. She works to such a high standard-and I feel is someone you’d normally find working in London or a big city. Felt very lucky to have her do my wedding make up. Would highly recommend. *****
Amy Pickering
Married in November 2018
November 2017
'Ruth made me look and feel beautiful'
Ruth did my make up for my wedding in November 2018. She made me look and feel so beautiful I did not stop smiling all day. I suffer with eczema and skin dermatitis which spreads to my face and can be so embarrassing at times. Ruth recommended treatments to me during my trial which have become part of my daily skin routine, and I and even though I had a a bad flare up on my wedding day through stress you could not tell I even had a skin condition when she was finished. I have already recommended Ruth to all my family and friends and will continue to do so. She is amazing, very friendly yet professional and is focused on making you look perfect for whatever the event. There's nothing more I can say except give her a chance you will not be disappointed.
Laura Cooper
Married in October 2018
November 2017
'Ruth is incredibly talented'
I booked Ruth quite late as throughout my wedding planning process I was adamant I was going to do my own make-up. I was so lucky that she was available on my day as everything was so amazing! Ruth is incredibly talented and it felt like she was part of the wedding party. I can’t thank her enough! She did mine, my mums and 2 of my bridesmaids makeup, with no stress, plenty of time, and to absolute perfection. We had plenty of time during the trial to discuss and try out different makeup techniques before settling on the perfect one. All our make-up lasted into the early hours and looks incredible on the photos. Ruth, thank you so much for making me look and feel beautiful on my special day! ❤️
Antoinette Spence
Married in June 2018
November 2017
'Ruth works miracles!...'
I don’t even know what to say about the lovely Ruth! She made me look and feel so beautiful right from our initial trial right through to my wedding day. You only need to take a look at my photos from the day to see that Ruth works miracles! I dreamed of looking my best possible self on my wedding day, and with Ruth’s help I think I managed it! She’s also the loveliest lady - such a calming presence which is exactly what I needed when the nerves started to set in that morning! Highly recommended if you want to look and feel amazing on your wedding day (or any day!).xx
Location & Contact Details


Loughborough, Leicestershire, England

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Press & Awards

Industry Awards (2)

Top Wedding Makeup Artist - Makeup Artist Directory 2015

What is your most memorable wedding?

Oh gosh! That's a tough one! All my weddings are memorable. They all have a special something I will remember and take with me. I had one bride a couple of years back who contacted me to say she was struggling to find a Makeup Artist who could cater to the look the wanted for her big day. I love a challenge, and once she told me what she was after I couldn't wait to design the look! This lovely lady got married at Twycross zoo and wanted a 'Peacock' inspired makeup look on her eyes; masquerade style. I will always remember at her trial she gave me a big hug after we had completed the look. She was so happy. That Wedding day was a day to remember!

Describe your style in 5 adjectives.

Makeup style; Unique, Creative, Classic, Bespoke, Adaptive Business Style; Professional, Accomodating, Friendly, Integral, Trustworthy.

What about your business are you most proud of?

I left a secure, full time job to pursue the dream I had of being a freelance makeup artist. I built this business, from scratch; dabbling in different areas of the makeup industry. I worked on alot of photoshoots and a little TV work, but found my passion was in Bridal Makeup. I launched 'Ruth Elizabeth Brides' in 2012 and have never looked back. I absolutely love my job, and the 15 years I spent previously working on Makeup counters, and training was the perfect experience to take with me, into this industry.

What is your No. 1 wedding planning tip for couples?

If you know of a professional you would like to use for your wedding day, or you see someones work you like, book them asap! Many brides book their Venue/Photographer very early in advance but leave hair and makeup alot later. More established artists do get booked up, around 1-2 years ahead. So if you have your heart set on an artist or Wedding supplier of any kind, contact them sooner rather than later!

What is your favourite personal touch you have seen at a wedding?

People involving their pets is such a huge thing at the moment! I've seen many brides also print off photographs of loved ones, passed. They frame them and have them placed in certain areas at the wedding venue. I love that.

What do you love most about your job?

Being involved in a brides big day. To take part in something that will be so memorable, and to know that I am helping create special memories.

What is your No. 1 beauty tip for a bride?

Take care of your skin! I always say skin first, makeup second! Bin the face wipes and start cleansing, toning and moisturising. Tailor your skincare to your skin needs, and age. Once you do, the difference in how your makeup looks, sit and wears will be significant. Any professional makeup artist should discuss this with you at your Bridal trial.

How do you keep the bride feeling calm on her wedding day?

I always set makeup times out, before the day. This ensures makeup is not rushed, and no one is left feeling stressed! I always advise brides to think about who they want with them on the morning. I have seen many brides go from happy and joyful to stressed and tearful due to too many people being around them. Once you have your bridal party, your close family, the hairdresser, makeup artist and photographer in one room - any extra people can start to make the bride feel overwhelmed. Always take advice from your professionals. They do this every week, and want to ensure you enjoy your day! You've spent a long time planning this day, it will be fabulous! Sit back and let everyone pamper you now, you deserve it!

What advice would you give to brides to stay looking great throughout their wedding day?

Discuss this with your makeup artist, at your trial. Skincare is more than often, overlooked. But the better condition your skin is in the better your makeup will wear during the day. I always provide, for each of my brides; a mini touch up bag. It contains a powder puff ( to keep shine at bay ) a small pot of their bespoke lipstick and a small pot of concealer. These are all you need to keep your face looking fresh and shine free.