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Cake Magic, London

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Cake Magic is an artisan wedding cake studio. All our cakes are handmade with love in our Wimbledon kitchen using the finest ingredients, as we believe taste is just as important as the look.
Pricing & Costs

Prices start at

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General Services

Bespoke Design
Last-Minute Orders
Pre-Wedding Consultation
Sheet Cakes
Tiered Cakes
Treats and Favours

Dietary Options

Full Description
Cake Magic offers a friendly and professional service. We offer the following services:- Wedding cakes Wedding cookies Wedding cupcakes Macaroons Other celebration cakes are also available We always recommend a face to face consultation and tasting. We deliver and set up the cake at your venue wherever practical.

Personal Message from the Manager

Name of Wedding Contact: Joanna Haines
Welcome to Cake Magic. If you are looking for a cake that looks beautiful but also tastes wonderful I would love to help you achieve your goal.


Year Business Was Established
No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
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Winter Wedding Fair Morden Park House

10th October 2020
Morden Park House is a beautiful Georgian Mansion in Morden, Surrey. The fair is always well attended by both suppliers and Brides and Grooms.
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Location & Contact Details


27 Richmond Avenue, London, Greater London, SW20 8LA, England

Travel Notes

It is best to enter our address in google maps. Very easy to find from central Wimbledon, as we are just off the Kingston Road, A238.

Nearest Town


Nearest Motorway & Junction


Nearest Train Station


Nearest Airport


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Press & Awards

Press & Awards (1)

Cake Geek Magazine (online)

What is your most memorable wedding?

The cake I made in May this year with spring flowers and a pair of foxes made from sugar. It was such an original idea from the bride herself - and I loved turning her dream into a reality.

Describe your style in 5 adjectives.

Clean, stylish, pretty, neat, delicious

What about your business are you most proud of?

The lovely feedback I get from couples - many of whom come back for Christening/naming cakes, and who recommend me to other brides and grooms.

What is your No. 1 wedding planning tip for couples?

Be organised and book as early as you possibly can so that you get the suppliers that you want.

What is your favourite personal touch you have seen at a wedding?

favours that reflect the personalities of the couple.

Describe your typical process with a couple.

I always recommend a face to face consultation and tasting. It gives me an opportunity to find out what they like ... and also what the don't like (just as important!). I follow up with design ideas.

What is your signature cake?

Understated with sugar flowers

What is the most original creation you have baked for a wedding?

I had to put goldfish all over a cake ... not really my thing! but it was original. I have had to make fossils and ammonites, foxes and am making bride and groom ducks for an upcoming wedding.

Describe how you got into making wedding cakes.

I made cakes for my children which then progressed to making a cake for my parent's anniversary. I replicated the flowers in my mother's bouquet (very badly ... but I was hooked!). It snowballed from there - so I went to catering college to get the basics right before I ran with making wedding cakes.

What would be your show stopper in the Great British Bake Off?

It would have to be something with gold leaf. As time is short it could not be too complicated a design so I would go for bold - something like blue and white stripes and dots, which are so fresh looking, with gold embellishments and some simple bright pink quick roses.