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Den Bake Shop offers custom bakes for the discerning cake lover. I offer buttercream cakes, dessert table bakes + customised macaron favours, all freshly homemade to order.
Pricing & Costs

Prices start at

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General Services

Bespoke Design
Pre-Wedding Consultation
Tiered Cakes
Treats and Favours

Dietary Options

Full Description
When you order a Den Bake Shop bake, you're choosing something delicious and tailored to you, using top quality ingredients that are organic, unrefined and seasonal wherever possible. I'm a one woman team, making everything I can from scratch in my home kitchen in NW London - from the nut paste in a Den pistachio macaron filling to the mixed berry compote rippling through a buttercream. I offer classic flavours infused with a hint of Jamaican influence and presented with panache.

Personal Message from the Manager

Name of Wedding Contact: Maxine
Congrats congrats congrats! Not only are you getting hitched, but you also have excellent taste in sweet things :) I can't wait to talk cake with you. Til soon! M


Year Business Was Established
No. of Weddings Hosted
Less than 10
Public Liability Insurance
No. of People In Team
Add a review
Add a review
Fran + Liam
Married in November 2019
November 2019
Amazing consistency and absolutely delicious.
The cake looked and tasted fantastic, thank you. Wow - amazing consistency and absolutely delicious. Having said I don't like lemon drizzle cake.. I liked yours! Thanks ...
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Yu-Ting + Marc Andre
Married in February 2019
February 2019
It was astonishing and so delicious!
Hi Maxine Just want to say a big thank you for your beautiful cake! It was astonishing and so delicious. All of my guests enjoyed the cake! You have made our day very ...
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The Lexi Cinema, Kensal Rise
Wedding: November 2018
November 2018
We couldn't have been happier
✨🍰 The Lexi Cinema approached Den Bake Shop to be our official 10th birthday cake sponsor and we couldn’t have been happier. Communication with Maxine was fast, friendly...
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Ella + Joe
Married in September 2018
October 2018
It was absolutely perfect!
It was absolutely perfect Max! Thank you so much for all your hard work - Joe and I were so impressed when we saw it. There was a lot of love in that cake. Might have to ...
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Marie + Rhys
Married in August 2018
October 2018
Everything was perfect. So thank you!
Cakes were fantastic - exactly what I had in mind in terms of style (I will send official pics when they come through) and so delicious - and we even have some more to lo...
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Hayley + Pete
Married in May 2018
June 2018
We just wanted to say an absolutely HUGE thank you
Maxine! We just wanted to say an absolutely HUGE thank you for the amazing cake. It was utterly delicious. I'm delighted that so many people got to try one of your delici...
Read more
Location & Contact Details


London, Greater London, England

Nearest Train Station

Harlesden/Willesden Junction

Nearest Airport


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Press & Awards

Press & Awards (1)

Preferred Supplier List

Describe your style in 5 adjectives.

Personal, natural, informal, taste-obsessed, sustainable.

What about your business are you most proud of?

I don't mess around when it comes to high quality ingredients and I'm seriously focused on taste. Den bakes use organic, free range and unrefined ingredients wherever possible, and I make as much as I can myself, including compotes, curds, nut pastes, fondant and syrups. If I wouldn't give it to my kids, it's not going in your bakes.

What is your No. 1 wedding planning tip for couples?

All wedmin and no actual conversation ain't fun. Try to restrict your planning chat to agreed times - schedule it if that's your thing! - but just remember to talk about something OTHER than your wedding from time to time, as it can be all too easy to let it encroach too much on the rest of your life. And if you're getting bogged down in the minutiae, always bear in mind that a guest with a full belly and a drink in hand is the most forgiving kind...just make sure the food is in safe hands and I guarantee your wedding party will have a wonderful time celebrating with you!

What is your favourite personal touch you have seen at a wedding?

Personalised beermats, designed by a friend of the bride. Such a gorgeous little keepsake and really thoughtfully done.

Describe your typical process with a couple.

When you get in touch, I'll come back to you within 48 hours with a bunch of follow up questions, based on the info you've given me. I'll give you a free quote as soon as I have enough details for a realistic number, and can work out something spectacular to suit the vast majority of budgets. It's best when couples contact me at least 6 weeks' notice before the big day - it ensures we have maximum flexibility for ideas that are personal to you. Then comes the fun bit - I ply you with cake options via a postal sample pack (there's a small consultation fee that comes off your final balance). We'll discuss design options over email or by phone, too. Once we've agreed both flavours and design, you'll get my annotated sketch of your cake and/or dessert table, you pay your 50% deposit and we're full steam ahead. You'll hear from me again when it's time to pay your balance, then I'll drop you a line to let you know when I'm making your cake (I like my cake extra fresh!) And I'll check in after your nuptials for your feedback, of course.

What is your signature cake?

My Chilli Carrot is good fun: a gentle heat in with the spiced sweet carrot, balanced by the zesty icing. But then my Original Nutter is excellent too - alternate layers of semi-sweet chocolate and hazelnut cakes, frosted with dark chocolate + hazelnut buttercream...I think you'll just have to taste them all, as I can't limit myself to one signature cake ;)

Describe how you got into making wedding cakes.

Same way I got into marriage: someone wonderful asked, and I said "yes!" My first wedding cake was a referral from a dear friend, and while I wasn't sure I was ready for such a huge occasion, it turned out to be a roaring success. The groom told me afterward that people were having fourth and fifth slices!