Den Bake Shop offers custom bakes for the discerning cake lover. I offer buttercream cakes, bitesize dessert bakes + macaron favours, all freshly homemade to order.
Pricing & Costs

Prices start at


General Services

Tiered Cakes
Treats and Favours
Bespoke Design
Pre-Wedding Consultation

Dietary Options

Vegan Catering
Full Description
When you order a Den Bake Shop bake, you're choosing something delicious and tailored to you, using top quality ingredients that are organic, unrefined and seasonal wherever possible. I'm a one woman team, making everything I can from scratch in my home kitchen in NW London - from the nut paste in a Den pistachio macaron filling to the mixed berry compote rippling through a buttercream. I offer classic British flavours infused with a hint of Jamaican influence and presented with panache.

Personal Message from the Manager

Name of Wedding Contact: Maxine
Congrats congrats congrats! Not only are you getting hitched, but you also have excellent taste in sweet things :) I can't wait to talk cake with you. Til soon! M


Year Business Was Established
No. of Weddings Hosted
Less than 10
Public Liability Insurance
No. of People In Team
Fran + Liam
Married in November 2019
November 2019
Amazing consistency and absolutely delicious.
The cake looked and tasted fantastic, thank you. Wow - amazing consistency and absolutely delicious. Having said I don't like lemon drizzle cake.. I liked yours! Thanks again for a beautiful cake.
Yu-Ting + Marc Andre
Married in February 2019
February 2019
It was astonishing and so delicious!
Hi Maxine Just want to say a big thank you for your beautiful cake! It was astonishing and so delicious. All of my guests enjoyed the cake! You have made our day very special ;) thank you so much!
The Lexi Cinema, Kensal Rise
Wedding: November 2018
March 2018
We couldn't have been happier
✨🍰 The Lexi Cinema approached Den Bake Shop to be our official 10th birthday cake sponsor and we couldn’t have been happier. Communication with Maxine was fast, friendly and thorough as was her delivery of beautifully made cakes to various special events. Her cakes are made with integrity and care and she offers a range of classic and less traditional flavours, as well as providing for dietary needs. ♻️The biodegradable cellophane-wrapped cake bites were the perfect way to celebrate 10 years of Lexi volunteers. And the amazing cake supplied for our official birthday🕺Saturday Night Fever screening, was definitely the cherry on top! 🍒 Big thanks to Maxine. If she’s always found in the kitchen at parties, you’re in great hands! 😉💗
Ella + Joe
Married in September 2018
March 2018
It was absolutely perfect!
It was absolutely perfect Max! Thank you so much for all your hard work - Joe and I were so impressed when we saw it. There was a lot of love in that cake. Might have to order another one.. 😉
Marie + Rhys
Married in August 2018
August 2018
Everything was perfect. So thank you!
Cakes were fantastic - exactly what I had in mind in terms of style (I will send official pics when they come through) and so delicious - and we even have some more to look forward to as we have a few slices left in the freezer. Everyone loved the flavours and I don’t really have any “constructive” feedback as everything was perfect. So thank you!
Hayley + Pete
Married in May 2018
March 2018
We just wanted to say an absolutely HUGE thank you
Maxine! We just wanted to say an absolutely HUGE thank you for the amazing cake. It was utterly delicious. I'm delighted that so many people got to try one of your delicious creations...but also that there was just enough left over for us to take home and enjoy with a good cuppa (& a stonking hangover) the next day. Thank you, thank you, thank you, you incredibly talented lady.
Location & Contact Details


London, Greater London, England

Travel Notes

Nearest Town

Nearest Motorway & Junction

Nearest Train Station

Harlesden/Willesden Junction

Nearest Airport


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Press & Awards

Press & Awards (1)


Describe your style in 5 adjectives.

Taste-obsessed, personal, natural, informal, sustainable.

What about your business are you most proud of?

I don't mess around when it comes to high quality ingredients and I'm seriously focused on taste. I mean, cake should be gorgeous to look at, but is there even any point if doesn't taste fabulous? Den products use organic, free range and unrefined ingredients wherever possible, and I make as much as I can myself, including compotes, curds, nut pastes, fondant details and syrups. And if I wouldn't give it to my kids, it's not going in your bakes. Apart from booze. You can definitely have that, no problem.

What is your No. 1 wedding planning tip for couples?

All wedmin and no actual conversation ain't fun. Try to restrict your planning chat to agreed times - schedule it if that's your thing! - but just remember to talk about something OTHER than your wedding from time to time, as it can be all too easy to let it encroach too much on the rest of your life. And if you're getting bogged down in the minutiae, always bear in mind that a guest with a full belly and a drink in hand is the most forgiving kind...just make sure the food is in safe hands and I guarantee your wedding party will have a wonderful time celebrating with you!

What is your favourite personal touch you have seen at a wedding?

Personalised beermats for each guest, designed by a very talented friend of the bride. Such a gorgeous little keepsake and really thoughtfully done.

Describe your typical process with a couple.

When you get in touch, I'll come back to you within 48 hours with a bunch of follow up questions, based on the info you've given me. I'll give you a free quote as soon as I have enough details for a realistic number, and can work out something spectacular to suit the vast majority of budgets. It's best when couples contact me at least 6 weeks' notice before the big day - it ensures we have maximum flexibility for ideas that are personal to you. Then comes the fun bit - I ply you with cake options via a postal sample pack (there's a small consultation fee that comes off your final balance). We'll discuss design options over email or by phone, too, and I love it when couples share their Pinterest board for inspiration. I'm inspired by lots of other brilliant cake artists but I won't copy their work, so non-cake related prompts are my favourite. Once we've agreed both flavours and design, you pay your 50% deposit and we're full steam ahead. You put me in touch with your venue, and I work out all the logistics directly with your contact there - you've got other fish to fry. You'll hear from me again when it's close to time to pay your balance (up to 14 days before THE day), then I'll drop you a line to let you know when I'm making your cake (I like my cake extra fresh!) And I'll check in after your nuptials for your feedback, of course - I really value hearing how it all went.