What is your most memorable wedding?
I once provided a tiered cake and desserts for a couple who were hosting their own beautiful wedding at home. They were very welcoming, helpful and friendly when I arrived to set up.
They were cool as cucumbers while they and their family and friends bustled about cooking all of the savoury food and getting everything (and everyone) ready for the celebrations. This already seemed like more work and responsibility than most couples take charge of on their wedding day... then they told me that they had only finished building the kitchen the day before!
Their calm, down-to-earth, can-do attitude was inspiring, and makes this a particularly memorable wedding!
Describe your style in 5 adjectives.
Contemporary, elegant, rustic, naked, natural
What about your business are you most proud of?
I am proud of our recipes; our cakes taste and look fantastic, without the use of any artificial colours or flavourings. We consistently receive praise from our clients about the lovely textures and the interesting, well-balanced flavours of our products, and that they are "not too sweet".
What is your No. 1 wedding planning tip for couples?
Have fun and enjoy the wedding planning experience, and don't sweat the small stuff!
What is your favourite personal touch you have seen at a wedding?
A bride and groom who are particularly fond of White Rose Bakes' sea-salted caramel decided to spread the joy and ordered a jar for each of their guests to take home as a wedding favour!
Describe your typical process with a couple.
How we work:
Step 1: Fill in our Wedding Questionnaire Form and Contact Alice to discuss how she can design and make a stunning and exciting selection of delicious sweet bakes for your very own personal dessert table.
Step 2: We will send you ideas and designs to suit your requirements, preferences, and budget.
Step 3: You tell us what changes and tweaks you want to make.
Step 4: We send you revisions.
Step 5: We invite you to a complimentary tasting, either at the bakery or a venue of your choice.
Step 6: We discuss and agree any final menu revisions you would like.
Step 7: We ask for a 50% deposit on your agreed menu, to be paid before your wedding.
Step 8: On your wedding day, the cake fairies come and set up before your celebrations begin.
Step 9: We ask for the remaining 50% balance to be paid within 30 days after your wedding.
What is your signature cake?
When it comes to wedding cakes, we are known for our naked and semi-naked cakes. A typical example would be a two tier naked cake made in the couples' favourite flavour(s), coated with just a hint of 'ghost' frosting. We often do 1.5 or double depth tiers, for an elegant, contemporary aesthetic. Many of our couples order a few additional stems from their florist so that the cake can be decorated with fresh flowers to tie in with the rest of their decor, but sometimes couples prefer us to provide edible fresh flowers!
When it comes to dessert tables, we are especially well known for our sea-salted caramel millionaire's shortbread. We've barely done a single wedding where it hasn't been ordered, and it is always the first product to disappear!
Describe how you got into making wedding cakes.
The first wedding cake and dessert table I made was for a family wedding. I loved working alongside the couple to design and make something unique for them that met all of their requirements. They and I were very pleased with everything on the day, and as soon as I put the photographs on my website and social media, other enquiries started to come in.
What would be your show stopper in the Great British Bake Off?
A dessert table that makes you feel like you can just dive in, like The Chocolate Room in Willy Wonka's factory.