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Beautiful dresses that will leave you looking a feeling incredible on the your special day.

Products and Services

Appointment Only
Bridal Boutique
Bridesmaid Dresses
Last-Minute Orders
Online Shop
Physical Shop / Studio
Wedding Dresses
Full Description
We pride ourselves on giving a friendly and relaxed service to our brides, with private fitting rooms and tea and coffee offered to guests. We have a wonderful range of bridal gowns, including the highly sought after Alfred Angelo Disney collection. We provide dresses in sizes 6-30 and ensure that we always have at least one dress in each size so that every bride can try. While trying dresses with us, you can make the most of our extensive selection of bridal accessories to complete your perfect bridal look. We even have travel boxes and offer a FREE packing service to brides getting married abroad. We will store your bridal gown for as long as you need us to and have an extremely qualified seamstress on sight to make sure your gown fits you perfectly. As well as bridal, we have an extensive range of bridesmaids, prom and evening gowns which can be ordered in an array of colours and sizes. Again, we try to ensure that we always have a good range of sizes in stock so that everyone can try. We sell from stock as well as to order, so don't worry if you have left things to the last minute. We are here to help xxx


No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
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Zoe’s & Richard
Married in August 2018
November 2018
Beautiful dress
I brought a designer dress in sale. Staff were always helpful and friendly- excellent service have recommended
Location & Contact Details


23 Wells Street, Chelmsford, Essex, CM1 1HX, England

Nearest Train Station

Chelmsford Rail Station

Nearest Airport


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What about your business are you most proud of?

I am proud that we have a good range of dresses in sizes 18-30 for our brides to try. Too many bridal stores only have size 12, which can make brides feel uncomfortable and self-conscious.

What is your No. 1 wedding planning tip for couples?

Start early!

What is your favourite personal touch you have seen at a wedding?

We had a bride print a picture of her father onto fabric which our seamstress put on the inside of the dress where the brides heart is. Her father had sadly passed away and I thought that this was a lovely way to make sure he was with her on this special day.

What do you love most about your job?

I love the look on a brides face when she realises she has found her bridal gown.

What is your favourite style of wedding dress?

I personally love the big princess dresses. The bigger the better! (I'm a big Disney fan so you will often hear the Disney soundtrack playing in my shop)

What is the best way to incorporate "Something Blue" into the wedding outfit?

Our seamstress will sew a pretty blue bow on the inside of your gown. Alternatively we have stunning hand sewn blue garters.

What is your favourite wedding dress of all time?

This changes on a daily basis! I love all wedding dresses and think that there is a bride for every dress!