Basia would consider it a great complement to have her work perceived as romantic. She readily admits that his is precisely what it is.
She also knows that her amazing store in the heart of London, just off Sloane Square in Chelsea is so unique and in the only place where she could imagine it to be. Her magical shop attracts customers who value her individuality, discretion and quality above convention and the ordinary. She feels very comfortable in Chelsea, at the heart of a bustling centre of a great city but where inside her store is a place like no other. Hilary Alexander OBE, former fashion editor of the Daily Telegraph, has referred it to as ‘the most romantic place in London’.