Blue was established in 1991 by designer Angela Pitcher Dowdell. She has an Honours degree in Fashion and Textiles (specialising in bridalwear during the last 18 months of her 4 year course) and worked as a graphic designer for several years after graduating.
Angela feels passionately that a wedding gown is the most important garment a woman will ever choose and the quality of the gown she chooses and the service she experiences should reflect this. Beside the studio in Cardiff Blue gowns are only available from selected bridal boutiques. Each of our stockists will give you the individual attention and quality of service you deserve for the most important day of your life.
The studio in Cardiff is the heart of the Company and the only place the entire collection is on show. Prices range from £1,600 to £2,500. The studio also stocks a range of accessories including headdresses and veils specially chosen to complement the gowns.
During your initial appointment you will try on a selection of the beautiful silk gowns we have on display in our showroom. Your gown will then be made to order just for you so it is possible to change elements of the design such as a neckline or decorative detail to suit your requirements. Once you have chosen your gown, the fun really starts. We will take your measurements and use these to create the pattern that will be used to make your gown. Each gown is then individually made to order to the highest standard using the most luxurious silk fabrics.
Our designer, Angela Pitcher Dowdell will carry out each of the fittings and advise on the choice of accessories to best complement your gown. "I feel very strongly that my brides enjoy the experience of having their dress made as much as wearing it on the big day."