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Bridal Reloved Rowton

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Part of Bridal Reloved, the UKs only preowned wedding dress chain. We sell preowned, brand new and sample wedding dresses by only the top designers. Also selling veils, shoes and hairpieces.
Products and Services
Appointment Only
Bridal Boutique
Last-minute Orders
Physical Shop / Studio
Wedding Dresses
Pricing & Costs
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Prices start at
  • £250

Found my perfect dress there and I'm so happy :)
By Michelle on 17th February 2017
see publication here

Jenny is not pushy
By Dawn on 7th February 2017
A happy couple
Married in October 2016

Such a personalised service
By Kirsty on 7th February 2017
A happy couple
Married in February 2017

She made my experience so enjoyable
By Catherine on 7th February 2017
A happy couple
Married in February 2017

Thank you for making me feel a million dollars!
By Jennifer on 30th November 2016
Wedding: November 2016

There was absolutely no pressure to buy
By Sarah on 30th November 2016
Wedding: November 2016

Full Description
  • Bridal Reloved Rowton opened earlier this year next door to Rowton Castle and is part of the Bridal Reloved Franchise - the UK's only pre-owned wedding dress chain. Bridal Reloved sell immaculate pre-owned wedding dresses which are either brand new, ex-sample or worn once and cleaned. Rowton boutique owner Jenny Powell explained "The idea behind Bridal Reloved is to help people spend less on their wedding without compromising on design, style and class, which is why we only sell top designers. We have just secured an exclusive range of approved gowns from leading Shrewsbury designer Claire Mischevani which we are very excited about! We also stock top quality gowns from Jenny Packham, Vera Wang, Ian Stuart, Justin Alexander and Claire Pettibone to name a few. All the gowns are on our website and Facebook page so check us out to see what we have in store as stock is constantly changing". The new boutique is proving popular with brides-to-be. One recent bride said "Your selection of dresses is fantastic and far better than any others in the area. Your boutique is very relaxing and topped off by your friendly professional service. I'm so excited for my wedding day to wear my beautiful dress" - Aug 2016. Bridal Reloved Rowton is the only bridal boutique in Shropshire to have been nominated as a West Midlands regional finalist for The Wedding Industry Awards 2017
  • Personal Message from the Manager
    Name of Wedding Contact: Jenny Powell
    Bridal Reloved believes that the experience of buying a wedding dress should be relaxed, exciting and of course fun. Coe alone or bring your entourage, have some Prosecco and get inspired! You will have the entire boutique to yourself for the duration of your appointment. Contact us on 01743 884303 to book your private appointment. You can also visit or check out Bridal Reloved Rowton on Facebook, Instagram, Twitter, Google+, YouTube and Pinterest. Children welcome.
  • Experience
    Year Business Was Established
    # Of Weddings Hosted
    Between 10 and 30
    # Of People In Team
    Public Liability Insurance
Press & Awards
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Press and Awards (1)
Shropshire Magazine
Industry Awards (1)
Nominated for The Wedding Industry Awards -regional finalist, West Midlands 2017
Location & Contact Details
Contact Supplier
  • Directions
    • Address
    • Home Farm, Rowton, Shrewsbury, Shropshire, SY5 9EN, England
    • Nearest Town
    • Shrewsbury
    • Nearest Motorway & Junction
    • M54 J7
    • Nearest Train Station
    • Shrewsbury
    • Travel Notes
    • We are right next door to acclaimed wedding venue Rowton Castle.
    • Nearest Airport
    • Birmingham International / Liverpool John Lennon
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Ask a question
What is your most memorable wedding?
My brother's wedding in 2008 was great fun - in the heart of East London, it was a multicultural mishmash with Dhol drummers, the bride wearing red and a hired tricycle from Christiania Bikes which my brother used to transport his new wife, my niece and his unborn second child to their reception in the local community hall. Very unlike anything Ive ever been to but it was just so them.
Describe your style in 5 adjectives.
Practical, classic, unfussy, quality, fun.
What about your business are you most proud of?
Our amazing Customer Service - see for yourself from our fantastic reviews! We offer a truly personal service and aim to make every bride feel like she has found somewhere special where she is the most important person ever to have set foot in the boutique,
What is your #1 wedding planning tip for couples?
Reviews and recommendations are worth far more than a front page Google ranking. Listen to your friends' experiences and look for the personal touch from your suppliers. If they don't seem to get you then look elsewhere til you find someone who does.
What is your favourite personal touch you have seen at a wedding?
The bride's father was a vicar so he performed the ceremony - very special.
Describe your typical process with a couple.
I don't work with couples as a rule - just the bride. It's a matter of welcoming her and her entourage in store with a cuppa or some bubbly, finding out what she likes and dislikes and making her feel good about herself. She an choose as many dresses as she like to try on for her hour's appointment (no one else can come in the shop during this time) and if she needs advice with alteration tips, accessories or other styles that might suit then I can offer that. Emotional intelligence and sensitivity are critical to helping her have a positive experience.
What do you love most about your job?
Everyone is so happy! It's so refreshing to never have a 'bad day' at work!!
What is your favourite style of wedding dress?
I love a full skirt, so a classic A-line for me. We had a fantastic floral satin Vera Wang dress in store when we opened that I adored - full skirted, with pockets - truly magical.
What is the best way to incorporate "Something Blue" into the wedding outfit?
Why not go for a Pantone blue wedding dress - a bit bolder and a bit different but very on trend for 2017. If you prefer something a little more understated then a piece of sapphire jewellery is a classic touch.
What is your favourite wedding dress of all time?
It's that Vera Wang White Collection dress again. It was a great price but just so different - and it even had pockets! What's not to love?! There's a stock picture of it on our Pinterest page at