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Chameleon Bridal Boutique

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We are one of the largest bridal and occasionwear boutiques in Bournemouth. At Chameleon, you will find a beautiful collection of Designer Wedding gowns and mother of the bride/groom outfits
Pricing & Costs

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Products and Services

Bridal Boutique
Hats / Fascinators
Last-Minute Orders
Mother of the Bride Dresses
Physical Shop / Studio
Wedding Dresses
Full Description
We would love to help you find that perfect outfit for the most special of occasions. We are one of the largest bridal boutiques in Bournemouth, Dorset. At Chameleon, you will find a beautiful collection of designer wedding gowns, occasionwear and Mother-of-the-Bride outfits, created by the country’s leading award-winning designers. Our bridal collection contains gowns to suit all tastes, dress sizes and budgets. New gowns are priced between £700-£2800, with most dresses being in the £1,000-£1,600 bracket and we stock sample dresses in UK sizes 8-22. We also sell our sample gowns off the rack in our sale section for as little as £250! Our boutique offers a relaxed, friendly atmosphere with the best value, advice and customer service in Dorset. We offer an in-house alteration service to ensure that you get the perfect fit for your special outfit. Our Bridal Designers: Pronovias, Maggie Sottero, Sottero and Midgley, Rebecca Ingram, Ian Stuart, Eliza Jane Howell Mother of the Bride/Groom Collections Condici, Luis Civit, Ian Stuart, John Charles, Linea Raffaelli, Fely Campo Our extensive occasion wear and Mother-of-the-Bride department offers the latest collections from exclusive designers with co-ordinating millinery, shoes, bags and jewellery to create the perfect look.

Personal Message from the Manager

Name of Wedding Contact: Anneliese Ward
Congratulations on the forthcoming wedding! We would love to help you on your journey to finding the perfect wedding dress or mother of the bride/groom outfit. We give a personal one-to-one service for all our customers. Our aim is to make you feel as special as possible and to guide you to finding your dream outfit.


No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
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Married in December 2017
February 2018
You put me at ease..I had a wonderful experience!
Thank you so much for helping me find my perfect dress! I was so nervous, but Caz just put me at ease and I had a wonderful experience. The dress is just amazing and made...
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Married in September 2017
February 2018
You made the whole experience SO lovely
Thank you so much for all your lovely assistance in ordering and altering my wedding dress. Carolyn and your lovely Seamstress were so wonderful to meet with and made the...
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Married in August 2017
February 2018
You were all amazing
Thank you so much for all your help in finding THE dress! You were all amazing and you made me feel stunning on my wedding day! I couldn't thank you enough!
Location & Contact Details


904 Christchurch Road, Bournemouth, Dorset, BH7 6DL, England

Travel Notes

We are a 2 minute walk from Pokesdown train station. Or if you come by car, we have 3 spaces round the back of our shop.

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What about your business are you most proud of?

Our friendly, approachable staff who have a wealth of expertise and knowledge

What is your No. 1 wedding planning tip for couples?

Start searching for your wedding gown 12 months before the big day. Many Designers have long delivery times on newly ordered dresses - 3-5 months!

What do you love most about your job?

Helping our Chameleon ladies find the dress/outfit of their dreams

What is the best way to incorporate "Something Blue" into the wedding outfit?

We always use blue buttons and loops to bustle up your train for the evening. They are hidden underneath the dress and will raise the train up for the evening so you can dance the night away!
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