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Fab Frocks Boutique

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Fab Frocks is a multi-award winning special occasionwear boutique offering the biggest selection of mother of the bride and groom outfits on the south coast as well as wedding guest dresses.
Pricing & Costs

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Products and Services

Hats / Fascinators
High Street Retailer
Mother of the Bride Dresses
Online Shop
Physical Shop / Studio
Full Description
When you get an invite to any occasion or event the first question you will ask yourself is, What Shall I Wear? That is why we have created a unique boutique that offers a collection of dresses and outfits for every type of occasion from parties and weddings through to Ascot and even beach polo. We can also help with hats, headpieces and fascinators as well as offering a range of shoes and handbags that can be dyed in any colour you wish. We specialise in mother of the bride and groom outfits with 15 gorgeous designer collections to choose from. Sizes range 8 to 24 with prices from £195 for a dress and a jacket. Wedding guests will also be spoilt for choice with our stunning range of dresses with prices from £75. Perfect for weddings and also very wearable to lots of other events. To make sure you look as unique as your occasion you won't find our collections on the high street and many of our styles are only available in Dorset at Fab Frocks. We are here to help you at every stage of choosing that perfect look so if you have any questions when you are looking through then just click on the 'customer service' tab on the right hand side and send us a message. And if you can't get to visit us in person, we also have an online shop which is open 24/7.

Personal Message from the Manager

Name of Wedding Contact: Steve
Congratulations on your forthcoming wedding! Get set for the most amazing day of your life and now enjoy all the planning of your big day. Fab Frocks is all about helping to put the fab factor into that day for mothers of the bride and groom and wedding guests. We know shopping for a special occasion can be a stressful experience so why not let us help take that pressure off in finding your VIP guests their outfits for your special day.


Year Business Was Established
No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
Add a review
Add a review
Jonathan Wheeler
Wedding: January 2018
December 2017
Great forward thinking business to deal with
I have done business with Fab Frocks for a number of years and they consistently prove what an excellent choice they are for the Mum's looking for that most special day ...
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Your Hampshire and Dorset Wedding Magazine
Wedding: December 2017
December 2017
Fab Frocks Boutique has scooped top honours for the Best Wedding Attire in the annual Dorset Wedding Supplier Awards for the fourth time. The regional award, which reco...
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Mark Snoxell
Wedding: November 2017
December 2017
Hats off to Fab Frocks!
We have been supplying our hats and fascinators to Fab Frocks for many years now and the business has continued to grow. It is a pleasure to work with them and have them ...
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Helen from rural Norfolk
Wedding: November 2017
December 2017
Online special occasion shopping made easy
I live in a rural area so it's not easy to find or access a good dress shop in person. Fab Frocks online shop makes it so easy to search, browse and view on screen the gr...
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Alison Joseph
Wedding: October 2017
December 2017
Top marks for Fab Frocks
My daughter recommended Fab Frocks initially as a place to find unique and stunning outfits. I had also seen friends on Facebook recommending it. I felt very anxious ente...
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Elizabeth Evemy
Wedding: August 2017
December 2017
Fantastic service
A friend of mine recommended Fab Frocks and took me on my first visit. I also checked Fab Frocks out online.Fantastic service, couldn't have been more helpful. After sort...
Read more
Location & Contact Details


17 Seamoor Road, Bournemouth, Dorset, BH4 9AA, England

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Press & Awards

Press & Awards (8)

WomensWear Buyer
Drapers Record
Your Hampshire and Dorset Wedding Magazine
Dorset, Hampshire and Wiltshire Brides
Dream Weddings magazine
Something Borrowed Magazine
BBC Radio Solent
Dorset Living

Accreditations / Associations (1)

Dorset Chamber Of Commerce & Industry

Industry Awards (7)

Dorset Wedding Supplier Awards Best Wedding Attire 2018
Dorset Wedding Supplier Awards Best Wedding Attire 2017
Dorset Wedding Supplier Awards Best Wedding Attire 2016
Dorset Wedding Supplier Awards Best Wedding Attire 2014
Dorset Wedding Supplier Awards Best Wedding Attire 2013
Dorset Business Awards Best Retail Experience 2015
Bournemouth Tourism Awards Best Shopping Experience 2013

Describe your style in 5 adjectives.

Individual, interesting, stand-out-from-the-crowd, modern, refreshing

What about your business are you most proud of?

Our customer service. We have been independently judged on our customer service with mystery shoppers and have won many industry awards.

What is your No. 1 wedding planning tip for couples?

Have the wedding you both want.

What is your favourite personal touch you have seen at a wedding?

Handwritten place names themed

Describe your typical process with a couple.

We help mothers of the bride and groom. When a mother contacts us or the bride on her behalf, we find out as much as possible about the wedding themes, what sort of venue it is, colour choices etc. That way we can build a picture of appropriate outfits for the VIPs (very important parents). Our team are on hand to offer advice and suggest ideas but are not pushy. We can also help accessorise the outfit with hats, shoes and handbags so a lady can leave us sorted from head-to-toe with no need to go anywhere else.

What do you love most about your job?

Seeing a woman transformed by what she is wearing and a big smile on her face, we've even had tears of joy!

What is your favourite style of wedding dress?

So many we couldn't choose just one

What is the best way to incorporate "Something Blue" into the wedding outfit?

For mothers of the bride and groom, a blue corsage, blue accessories like a handbag, shoes, hat or fascinator.