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Just The Way You Are Limited

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Our bridal boutique in Whitley Bay, caters specifically for brides with curves, with samples from size 14 - 28. Our Bridesmaids & More suite caters for maids of all sizes with samples in sizes 6 - 28.
Pricing & Costs

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Products and Services

Bridal Boutique
Bridesmaid Dresses
Flower Girl Dresses
Last-Minute Orders
Wedding Dresses
Full Description
Our stunning bridal collections by designers such as Callista, Bonny and Venus offer unrivalled support and comfort for curvy brides. Our samples come in sizes 14 - 28, but we can order smaller sizes and to 32+. We offer private appointments and encourage our brides to try on a variety of styles to ensure they find the perfect gown for their shape and personality. We are not a hard sell boutique. We offer relaxed appointments and want our brides to feel at ease. We will never force you to try on gowns you don't like on the peg! Our Bridesmaids & More suite offers the most amazing bridesmaid gowns by Dessy and Linzi Jay, with samples from size 6 - 28. We can again order to size 32 in these designs. We aim to cater for all of your maids in one place, regardless of size or shape. With over 100 colour options available, we are able to match 'most' colour schemes. Our range of junior bridesmaids by Dessy is available for teens, who are a bit too grown up for flower girl, but who you'd rather not expose too much of their skin. It's an excellent mid-point, so they don't feel babyish and they can wear the same colour as your adult maids if you wish. Our beautiful little flower girl gowns are enough to melt the hardest of hearts, with accessories like headbands and baskets, who could resist this cuteness? We hope you love our boutique as much as we love helping our customers find their perfect gown. For appointments, either call us on 0191 261 0778 or you can book via our website. Hope to see you all very soon.

Personal Message from the Manager

Name of Wedding Contact: Sophie
Welcome to Just The Way You Are. My business was born because I was treated terribly in a boutique many years ago and I was determined that I would take that experience and turn it into something positive. Our boutique is dedicated to girls with curves, but we do not exclude anyone based on size or shape. We love what we do and our goal is to help you and your maids find the most perfect gowns for your special day, in an environment where you feel completely at ease. I hope you stop by soon. x


Year Business Was Established
No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
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Gemma Rice
Married in November 2017
November 2017
Unbelievably fantastic! Lush shop & shop owner.
I’m a plus size bride. I went to a bridal shop that stocked some dresses in bigger sizes. These dresses weren’t flattering at all. They were just wedding dresses made big...
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Married in October 2017
November 2017
Without Sophie, I know I wouldn't have found my dream dress.
When you're getting married, feeling terrible is the last thing you want - yet that's what searching for a dress was making me feel before I went here! I had stumbled acr...
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Married in January 2017
January 2017
Most perfect person you could wish for
Sophie is the most perfect person you could wish for when looking for your dress. Being a plus size bride and having a few awful conversations on...'how big are you??' I ...
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Married in January 2017
January 2017
Fabulous shop.
Fabulous shop, so so helpful a massive credit and fantastic new business for Whitley Bay xxx
Married in October 2016
January 2017
Amazing experience.
Amazing experience. My friends and family loved it to. Will be back in March x
Married in October 2016
January 2017
This dress shop is amazing!
This dress shop is amazing! As a 'plus size' bride I was putting off going shopping after an awful experience with my friend when she was looking. Sophie was so lovely an...
Read more
Location & Contact Details


155 - 157 Park View, Whitley Bay, Tyne and Wear, NE26 3RF, England

Nearest Town

Whitley Bay

Nearest Motorway & Junction


Nearest Train Station


Nearest Airport


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What is your most memorable wedding?

We don't normally attend the weddings of our brides, but when we receive photos from their day, where they look so happy, we feel proud to have helped our bride find the perfect gown.

Describe your style in 5 adjectives.

Curvy, Stunning, Fashionable, Designer, Inclusive

What about your business are you most proud of?

Staying true to why we set up the business - focusing on curvy brides and not faltering even though many told us we should cater for all sizes in bridal. Yes we can order smaller sizes, but we want our curvier girls to have the pick of the bunch when it comes to trying on all of our styles.

What is your No. 1 wedding planning tip for couples?

Don't feel like you have to have everything on display at wedding shows. It's your day, so don't be told what your guests expect. Stay within a budget you are comfortable with as it can soon snowball.

What is your favourite personal touch you have seen at a wedding?

Anything rustic or a bit different. Venues like barns with exposed beams and soft lighting are a favourite.

Describe your typical process with a couple.

Generally the Groom is not invited, but on occasion he makes an appearance. Normally our brides come to the boutique either for a pre-arranged appointment or just pop in for a look. Either way, they are told to look around and get a feel for what we have. We always offer refreshments and if they would like to try anything on, they are given plenty of time to do so. We encourage our brides to try on lots of different styles before making up her mind, but we will never be pushy. If our bride decides she loves one of our gowns and wants to go ahead, a deposit needs to be paid before we place the order. Her own gown arrives between 4 and 6 months later and she returns to the boutique for her first fitting. The final balance is paid and she is then referred to our amazing seamstress for any alterations required.

What do you love most about your job?

A bride comes in who never wears dresses and is self-conscious because of her size, often so nervous you can see her physically shaking, but by chatting with her and telling her all about the reason for our business, you gradually see her relax. We take our time and start with a few gowns so she doesn't feel overwhelmed. The best part of our job is when you see that very same bride hold herself differently in a gown that flatters her shape and makes her feel prettier than she ever believed possible. It's priceless!

What is your favourite style of wedding dress?

Too many to mention really, which makes choosing stock a pain each season, but for our curvy brides, the dropped waist works well and also the sweetheart neckline.

What is the best way to incorporate "Something Blue" into the wedding outfit?

Lots of our brides have blue shoes. We don't find garters are that popular these days, which often have a little blue on them. We've noticed some brides are going for blues in their bouquets. As I've not been married myself, I can't really say what's best as each bride is different.

What is your favourite wedding dress of all time?

London by Callista - it's stunning with a matching lace three-quarter sleeve jacket, pearl belt and stunning appliques. Finished perfectly with a satin edge finger-tip veil and Zaramama tiara by Halo & Co. Absolutely gorgeous!

Bridebook Benefits

Bridebook Discount10%
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