Award winning Bridal Showroom in Lincolnshire, offering the highest level of customer service in a relaxed and friendly atmosphere.

Products and Services

Bridesmaid Dresses
Appointment Only
Flower Girl Dresses
Wedding Dresses
Bridal Boutique
Full Description
Our Award winning bridal showroom in Sleaford, Lincolnshire, is located in the heart of Sleaford town centre in a beautifully renovated Grade 2 listed building. We offer designer bridal gowns from some outstanding wedding dress houses, including Callista, Mon Cheri and True Bride. We stock a large collection of True Bride and Dessy Bridesmaids that are available in over 80 colours. We complete all alteration in house and offer a bespoke jewellery and accessory service. Please call to book your exclusive appointment 01529414343.

Personal Message from the Manager

Name of Wedding Contact: Jo Nott & Sarah Henderson
Please contact us if you would like to make an appointment to visit our showroom in Sleaford. We look forward to meeting you and helping your dreams become a reality.


No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
Laura Scarborugh
Wedding: September 2015
June 2016
Went the extra mile to make me feel comfortable
I tried more dresses on than I can count and varying places but the dress and the experience where 10/10! Found my dream dress and they went the extra mile to make me feel comfortable and tick all the boxes for me! They definitely gave me the 'this is it' moment I had been waiting for!
Ann Farrow
Wedding: May 2016
June 2016
You guys are amazing xx
Thank you so much our day was amazing and the dress was admired by all! I felt so special and dress fitted to perfection! You guys are amazing xx
Rebecca Lucas
Wedding: January 2014
June 2016
Highly recommend these ladies.
Thank u so much ladies for helping me choose my perfect dress. Highly recommend these ladies. Look forward to seeing u soon.
Beth Chapman
Wedding: September 2016
June 2016
Would thoroughly recommend them to anyone
The amazing staff at Love and Lace have been fantastic from my first appointment with them! Would thoroughly recommend them to anyone looking for their wedding dress, nothing has been too much trouble! Look forward to see you all next year for my fittings!
Sheridean Corney
Wedding: October 2016
June 2016
You found me the perfect dress
Thank you for today! staff was so helpful at picking dresses out for me ☺ you found me the perfect dress and I cannot wait to come back to be fitted, you was all so friendly and polite thanks again for a wonderful morning xx
Becca Sirett
Wedding: May 2015
June 2016
The most memorable experience I won't forget.
From the first time I stepped into Love and Lace to look for my perfect Wedding Dress was . I was made to feel so special and Sarah was so attentive and kind, she helped and gave such good advice and opinions, nothing was too much trouble. That day I found my perfect dress and even returning for fittings was a pleasure to be among such lovely ladies who clearly love their jobs and put their hearts into what they do. Jo made me the most gorgeous head dress and added pearls to where I needed them, everything is made to perfection. Thank you so much to you both xxx
Location & Contact Details


Unit 1, Station Road, Sleaford, Lincolnshire, NG34 7RG

Travel Notes

Nearest Town


Nearest Motorway & Junction

Grantham turning on the A1.

Nearest Train Station


Nearest Airport

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Press & Awards

Press & Awards (1)

Wedding Ideas, Perfect Wedding and Brides Magazine.

Accreditations / Associations (1)

Members of The Retail Obismen

Industry Awards (1)

Regional finalists 2016 2015, 2014 The British Wedding awards.

What is your most memorable wedding?

We use blue ribbon in the dress to create the bustle ties. Our girls love this, and its a Free service too!

Describe your style in 5 adjectives.

1 Enjoy every bride’s story 2 Create a friendly and relaxed environment 3 Be respectful- We all have body hang ups! 4 Treat every customer how we wish to be treated 5 Communication is the key to success

What about your business are you most proud of?

From first contact we start to create a picture of what the bride requires and the time frame we are working with. This gives us a basic understanding of the brides needs before her appointment. Once the appointment has taken place we make notes so that upon the second appointment, if they haven’t bought from us on the first visit, we can remember detail about the wedding, groom and favourite gowns. We can then refer back to them before the next appointment. Once a bride has ordered from us she will receive a contract outlining our stores polices. This is always signed by the bride. The contract becomes part of the brides file where all communications between us, the bride and the suppliers is documented. This file helps us keep track of delivery details and payments received. When the dress has been tried on for the first time the bride takes the dress away with them. At this time we book the return visit for fittings. These are normally made for 6 weeks before the wedding date. This allows enough time for Sarah to work her magic! We will also make extra appointments for any other requirements that the bride may need, including bridesmaids, shoes, bespoke accessories. We are always happy for the bride to contact us for advice or help regarding her wedding. We have many weddings that take place abroad. In this situation we offer a service where the gown is boxed up ready for travel. After all the alterations have been completed we steam and press the dresses ready to be worn. At the last fit and collection we offer a tutorial to whoever is dressing the bride on the day. This ensures the dress is laced and buttoned correctly giving the bride confidence that her dress will look perfect on the big day.

What is your No. 1 wedding planning tip for couples?

I love them all! Its the person wearing the dress that makes it!

What is your favourite personal touch you have seen at a wedding?

It has to be Queen Victoria. She changed bridal fashion forever, we have her to thank for the traditional white wedding dress.

Describe your typical process with a couple.

The service we give all our customers. We are always being complemented on this.

What do you love most about your job?

Make a decision and stick to it. We see many couples change their minds on different aspects of the wedding and this can be very costly!

What is your favourite style of wedding dress?

Making people happy and feel special and confident about themselves.