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Here at Pure we love all things wedding! Our passion for styling our brides and grooms is what drives us and we are constantly seeking out fab newness just for you!
Products and Services
Physical Shop / Studio
Step into our world.... a warm friendly welcome, a range of stunning wedding dresses all carefully hand selected by us for you and your own, private, luxurious bridal room for you and your guests to enjoy. Buying a wedding dress is not just an everyday, average shopping trip, we know just how special it should be and our brides are at the very heart of all we do. Here at Pure Brides, we create memories that last a lifetime and that you and your family and friends will treasure forever. We work with world leading bridal designers, to ensure you have the very best to choose from. We hand pick all of our gowns and only the best make it on to our rails, we want to offer fantastic choice, but also superb quality of fabric, design and fit. The best doesn't have to mean the most expensive though, and our range of dresses start at just £749. We also make it easier to spread the cost of buying your gown and offer interest free credit too* Once you’re settled in and relaxed your friendly, personal stylist will take time to really get to know you and listen to all your plans and hopes for your special day, and coupled with their expertise in colour, style and body shape, you will quickly realise that you can trust them to find your perfect gown. We have also brought together a collection of stunning accessories all chosen to complement different gowns and every brides style and personality, making it easy to choose your finishing touches whilst standing in your dream dress. Based in the heart of Norwich city centre, we're easy to find too with lots of lovely cafes and restaurants nearby, so you can really make the most of your day together and enjoy every moment.
Personal Message from the Manager
Name of Wedding Contact: Anna
Hi there, thanks for taking the time to visit our profile, I hope it inspires you to come and visit, we'd love to meet you x
Year Business Was Established
No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
Married in May 2018
I simply can’t express how amazing you all are.
My visit to Pure Brides was my third visit to a wedding shop in search for my perfect dress. I found my other visits slightly stressful but from the second I walked in, t...
Married in June 2018
Such a brilliant experience
Such a brilliant experience, would definitely recommend to anyone who is starting their search or still searching. As this was my first appointment anywhere (and I believ...
Married in June 2018
I had so much fun...
I thought I’d already chosen my dress so I wasn’t coming to pure brides with high expectations. But Stacy and Ali were both so lovely and helpful and I ended up finding m...
Married in June 2018
All your staff are such lovely people...
My pure brides journey started last September when I started looking for my perfect dress. Well what I thought was my perfect dress. I had the amazing Becky helping me an...
Location & Contact Details
8-10 Lower Goat Lane, Norwich , Norfolk, NR2 1EL, England
We're just on one of Norwich's pedestrianised streets, in the heart of the historic lanes, but there is ample on street parking and several pay and display and multi storey car parks close by.
Nearest Train Station
Press & Awards
Press & Awards (1)
Accreditations / Associations (1)
Member of BBSA
Industry Awards (1)
Regional Finalists in TWIA 2018
What is your most memorable wedding?
We've had a few, but probably my most memorable is that of Sarah. She was one of our early brides ( I think I'd maybe been open for a bout a year at the time) and she brought her dad with her to her bridal appointment as her mum had recently passed away. It was such an emotional appointment and the bond that we built during the course of the build up to the wedding just made the whole thing so special. So it was nothing extravagant or flamboyant or memorable for any other reason than how close she and her Dad were and how connected with them that I had become on the journey to the big day.
Describe your style in 5 adjectives.
Elegant, Romantic, Understated, Classic, Timeless
What about your business are you most proud of?
My store and my team (am I allowed two things?!) My gorgeous shop has been designed especially with my brides in the forefront of my mind, ensuring they have the best possible experience and my team are just as passionate as I am about our brides and their story.
What is your No. 1 wedding planning tip for couples?
Start planning as early as you can.
What do you love most about your job?
The dresses! I have bought literally hundreds over the years and never get bored of choosing our new collections.
What is your favourite style of wedding dress?
It changes with every season, at the moment I'm loving simple, elegance where the beauty is all in the cut and fit of the gown and the drape of the fabric.
What is the best way to incorporate "Something Blue" into the wedding outfit?
Lots of our brides simply stitch a little blue ribbon into the lining of their gown, or why not add a single blue crystal to the sole of your shoe between the heel and the ball of the foot.
What is your favourite wedding dress of all time?
Princess Grace of Monaco. It really has stood the test of time and would work just as perfectly now as it did back then.