Our beautifully styled boutique, based in Beaconsfield, Buckinghamshire, is home to over sixty carefully handpicked sample gowns, chosen for their gorgeous fabrics and incredible fit.
Pricing & Costs

Prices start at


Products and Services

Bridesmaid Dresses
Appointment Only
Flower Girl Dresses
Wedding Dresses
Physical Shop / Studio
Bridal Boutique
Full Description
Our beautifully styled boutique, based in Beaconsfield, Buckinghamshire, is home to over sixty carefully handpicked sample gowns, chosen for their gorgeous fabrics, breath-taking style and incredible fit. With elegant bridal accessories to match every look. Co-owners Gillian and Beverley along with their wonderful team of experienced Seamstresses carry out all your bridal alterations in our in-house studio. Our incredible team of Bridal Consultants offer a unique, personalised appointment for every bride. We are proud of our relaxed, down-to-earth approach and with honest styling expertise and over 20 years of experience in expert couture fitting, we offer every bride a one-to-one experience, from your very first appointment to your last. Dresses by Caroline Castigliano, Martina Liana, Essense of Australia, Stella York, Mikaella and San Patrick by Pronovias Sample sizes 8-20, Prices £850-£3500


Year Business Was Established
No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
Helen Robinson (Atmore)
Wedding: October 2018
February 2019
The perfect bridal experience
I only have amazing memories of buying my wedding dress here, even though they stocked it in so many other shops closer to home, something about the staff here put me at ease and not under any pressure. Everyone worked on my dress and made me feel so confident after having a baby. It was so important to be able to take the dress in right up until our flight to Greece which many other shops would not do. Thank you for making it memorable, relaxing and enjoyable.
Clair and allan
Wedding: August 2018
January 2019
Found my perfect dress
After purchasing the wrong dress three times due to being pressured and made to feel overweight in other bridal shops...I’m a size 10-12. i knew I had to find the right dress. Hubby was losing patience and funds 😂. I came here and found the perfect dress... but walked away. I wasn’t pressured to buy like in other stores. I was adamant I wasn’t going to buy wrong dress number four. Being extremely body conscious was also a massive issue for me and I hated trying on dresses, but After a week at home thinking about it I contacted the store again. They were so helpful. Letting me go in again and literally tried on almost every dress in the shop. They were so good and made me feel so relaxed. Before re trying the one I had loved the first time. This time I bought it. It was ordered in and although already on a tight schedule was in ready with plenty of time for my cyprus wedding. The staff even took the dress out to my car and hung it so it wouldn’t get creased. Would recommend this bridal shop over any others I visited... fantastic first class service... thank you ladies
Sian Whiffin-Green
Wedding: May 2016
January 2019
Fantastic seamstresses
I went to so many shops before I found pure couture, and a more so glad I did; their dress selection is hands down the best around, after my first appointment I had a shortlist of 3 and so very nearly ended up with 2 dresses as it was so hard to choose! As they have in house seamstresses it was really easy to make bespoke requests and have confidence in the many alterations I required. I was on of those worried/stressy brides (Sorry pure couture!) But they were so kind and looked after me so well, and I ended up with the most beautiful dress (and accessories) and I’m so grateful to them for all their help. Can’t reconmend them highly enough
Wedding: August 2016
October 2017
The dresses were absolutely perfect
The dresses were absolutely perfect and that is all down to your fabulous knowledge, skill and excellent customer service. Nothing was too much trouble and I'm totally thankful for the seamless process that I received helping me to keep everything under control
Wedding: June 2017
October 2017
Thank you for helping me!
Thank you for helping me find the most beautiful wedding dress. It was such a special dress and I had so many wonderful comments on the day from friends and family who said they had never seen a dress like it. I felt amazing in it all day. I can’t thank you enough for being so patient, kind, honest and caring during all my fittings you made me feel so relaxed and I am so happy that I found my dream dress with you there. I think you’re even more of a perfectionist than I am and the alterations you did were beyond perfect!”
Wedding: June 2017
October 2017
We can't recommend them enough... BRILLIANT!
My daughter tried on 3 or 4 dresses as all brides do and once she chose her dress nothing was too much trouble. They are specialists in alterations so there isn't anything they can't do for you... their friendliness makes your experience so lovely and they make you feel completely confident your dress will look amazing on the day ... we can't recommend them enough... BRILLIANT!
Location & Contact Details


2-3 Heath Road, Beaconsfield, Buckinghamshire, HP9 1DA

Travel Notes

Nearest Town


Nearest Motorway & Junction

M40 Junction 2

Nearest Train Station


Nearest Airport

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