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An exquisite treasure-trove of couture, luxe dresses oozing modern opulence through sleek silhouettes in innovative and sumptuous silks. Redefined elegant statement dresses, proudly made in London.
Pricing & Costs

Prices start at

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Products and Services

Appointment Only
Bridal Boutique
Dress Designer
Last-Minute Orders
Physical Shop / Studio
Pre-Wedding Consultation
Wedding Dresses
Full Description
Known for an exquisite treasure-trove of couture dresses oozing modern opulence through sleek silhouettes, craftsmanship in innovative and sumptuous silks. Redefined elegant statement dresses, über-sexy slips and ultra-feminine styles inspired by the simplicity of Art Deco and fluidity of Art Nouveau. With dresses still proudly made in London by an extraordinarily talented team, and appointments in a luxury private bridal showroom in one of Islington’s most chichi streets. Email us for an appointment.

Personal Message from the Manager

Name of Wedding Contact: Sabina Motasem
Hello Thank you for enquiring about our dresses, please feel free to book an an appointment at our exclusive bridal boutique in Islington to try on our dresses. Sabina Motasem


Year Business Was Established
Public Liability Insurance
Add a review
Add a review
Kate L
Married in January 2020
February 2020
Amazing dress designer
Amazing dress designer - excellent service and beautiful dresses.
Married in January 2020
February 2020
I felt wonderful and confident
One year ago today, I walked into Sabina's feeling really disheartened about buying my wedding dress as I had previously had some rubbish experiences at other dress bouti...
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Birute Thomas
Wedding: December 2019
February 2020
I love every single one of Sabina's creations!!!
I absolutely love every single one of Sabina's creations!!! Her attention to detail and creativity is absolutely amazing. Every single time we do photo shoot I can't sto...
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Suzanne J
Married in November 2019
February 2020
A lovely experience and my dress was beautiful
I had the *best* experience with Sabina and her team. She understood what I wanted (Rita Hayworth!) straight away, and brought in other specialist team members to get the...
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Lucy W
Married in September 2019
February 2020
I couldn't have wished for anything more beautiful
My Elsa dress was my dream dress and absolutely perfect for the day. I knew it was "the one" the moment I tried it on. Sabina is a total star - the quality of customer se...
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Laura S
Married in August 2019
February 2020
Very personal service and unique dresses
Highly recommended. I was so glad I chose Sabina to create my bespoke dress for my wedding in 2014. Very personal service and unique dresses combined with lovely access...
Read more
Location & Contact Details


65 Cross Street, London, Greater London, N1 2BB, England

Travel Notes

Its best to look up our postcode in Google Maps, we are just in between Angel and Highbury & Islington tubes off Upper Street.

Nearest Town


Nearest Motorway & Junction


Nearest Train Station

Highbury & Islington

Nearest Airport


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Press & Awards

Industry Awards (4)

Highly Commended Dress Designer for SW - Wedding Industry Awards 2017
Bridal Fashion Retailer - Lux Life Awards 2018
Best UK Bridal Designer - Lux Life Awards 2019
Wedding Dress Designer of the Year 2019 - LTG Wedding Awards

What is your most memorable wedding?

A small intimate wedding in London that just took two months to plan, with a reception in the Pheasant pub. So much fun.

Describe your style in 5 adjectives.

Elegant, modern, exquisite, über-sexy and ultra-feminine

What about your business are you most proud of?

That I'm helping to make women feel amazing on their wedding day.

What is your No. 1 wedding planning tip for couples?

Follow your own rules, and get married how you want to.

What is your favourite personal touch you have seen at a wedding?

Leaving mini polaroid cameras on each of the tables, such a nice touch!

Describe your typical process with a couple.

We start the dress process with an initial appt to try on some of our samples from our most recent collection and discuss delivery dates and fittings.

What do you love most about your job?

Love meeting new people, and desiging beautiful dresses.

What is your favourite style of wedding dress?

I love understated, classic and elegant dresses with a modern sleek silhouette, always taking inspiration from Art Deco and Art Nouveau.

What is the best way to incorporate "Something Blue" into the wedding outfit?

You can bring in touches of blue through shoes, which can be a nice contrast, a garter, flowers or bridesmaid dresses.

What is your favourite wedding dress of all time?

Olivia Palermo's cool bridal separates, and Audrey Hepburn's high neck dress