Sarah Willard Couture

Bridal wear that's delicate, bohemian and pretty, elegant and alluring, and created in beautiful fabrics by an award winning designer, modern day heirlooms designed and made with love.
Products and Services
Appointment Only
Bespoke Dressmaker
Bridal Boutique
Dress Designer
Last-minute Orders
Online Shop
Physical Shop / Studio
Pre-wedding Consultation
Wedding Dresses
Pricing & Costs
Prices start at
  • £1250
Sarah was fabulous...
Sep 2016
Happily married
Sarah was fabulous, showed a genuine interest in me and my day and was always available. It was lovely having a dress designed and made ... 

Sarah was incredible...
Oct 2016
Happily married
Sarah was incredible, from the moment I walked into her shop, I knew that I was in extremely professional and talented hands. Within abo... 

Sarah is amazing...
Aug 2016
Happily married
Sarah is amazing. She understands exactly what you are thinking and interprets your ideas into a stunning dress and with wealth of exper... 

Sarah did an amazing job for my dress...
Nov 2015
Happily married
Sarah did an amazing job for my dress and my mum's outfit. We both felt truly spoiled by the experience and were sad when it was over be... 

Sarah was amazing...
Sep 2016
Happily married
Sarah was amazing. I told her what I wanted in the style of my wedding dress and she made it. It was very fitted and backless and It fit... 

Working with Sarah to design...
Sep 2016
Happily married
Working with Sarah to design & develop my dress was without doubt the most enjoyable experience of planning my wedding. I knew I wante... 

I have definite ideas of style that aren't...
May 2016
Happily married
I have definite ideas of style that aren't always easily understood by others. My brief was a tough one - a two piece with pockets that ... 

The moment I entered Sarah's shop I knew...
Jul 2016
Happily married
The moment I entered Sarah's shop I knew I would find the dress of my dreams.The shop was different from any other bridal shop I went to... 

Sarah truly understand my idea for an elegant classic couture...
May 2016
Happily married
Sarah truly understand my idea for an elegant classic couture dress, and made the dress exactly as I envisioned it. Her advise regarding... 

Full Description
  • All our dresses and accessories are lovingly handmade by our small and friendly team of designers and artisans in our Staffordshire studio. It’s a true "atelier." We work surrounded by so many things that inspire us. We use old fashioned couture techniques to hand craft heirloom dresses that we will hope will be treasured forever. As soon as you step into the studio you will be greeted with lots of inspiration - there's mood boards and design sketches, vintage dresses and calico toiles draped on mannequins, teacups filled with delicate beads and vintage buckles, boxes overflowing with lace and the latest collection of dresses waiting to be tried on. Choose from a collection of ethereal dresses in the finest silks, satins and laces. There's plenty of choice and a room full of dresses for you to try on! But what if you love our style of dresses, but you’d like a dress in a different colour, or in a different fabric, or with a different neckline etc? It's perfectly possible! All of our dresses are made in house, so details can be changed easily, and a collection dress can be customised to become the dress of your dreams. Because everything is made locally we can be flexible on lead times too, so if you are getting married and worrying about getting a dress in time we'll always do our best to help. And what if you have an idea for a dress that you would like brought to life, or you simply cannot find what you are looking for? Or you would simply love to know that you will be wearing a very special “one of” a kind dress? Our bespoke service allows you to customise a gown, or have you own design created from a sketch on a blank piece of paper. We will work with you to create the dress of your dreams. “From the moment I met Sarah in her beautiful showroom I felt we were on the same wavelength. Her talent and enthusiasm immediately put me at ease and she quickly translated the vision, in my head, of my perfect wedding dress into a beautiful reality.”
  • Experience
    Year Business Was Established
    # Of Weddings Hosted
    More than 50
    # Of People In Team
    Public Liability Insurance
Press & Awards
Press and Awards (1)
Industry Awards (3)
Regional Winner West Midlands Best Wedding Dressmaker Designer 2016
Regional Winner West Midlands Best Wedding Dressmaker Designer 2015
Regional Winner West Midlands Best Wedding Dressmaker Designer 2015
Location & Contact Details
  • Directions
    • Address
    • Whitby Close, Kent, England
    • Nearest Town
    • Stafford, Stoke-on-Trent
    • Nearest Motorway & Junction
    • M6 Junction 14 and 15
    • Nearest Train Station
    • Stafford
    • Nearest Airport
    • Birmingham International
  • Follow this supplier on
What is your most memorable wedding?
Too many to mention! We are totally addicted to weddings and love them all!
Describe your style in 5 adjectives.
Elegant, ethereal, bohemian, timeless
Bridebook benefits
  • Bridebook Discount: 5%