Luxurious multi award winning Bridal Boutique in the rolling Hampshire countryside offering an extensive range, exceptional service and friendly atmosphere.
Pricing & Costs

Prices start at


Products and Services

Last-Minute Orders
Bridesmaid Dresses
Appointment Only
Flower Girl Dresses
Pre-Wedding Consultation
Wedding Dresses
Physical Shop / Studio
Bridal Boutique
Full Description
Welcome to Sass & Grace! We are a bridal boutique near Winchester with an extensive range of bridesmaid dresses, flower girl dresses, wedding accessories and, of course, the all-important wedding dress! Your wedding dress is the most important dress you will ever wear. At Sass & Grace we know you are unique and we want your personality to shine. That’s why every private appointment starts with us getting to know you. Choose from our extensive range of bridal couture and our broad range of wedding accessories to ensure your look is completely, exclusively and uniquely you! Our luxurious new bridal boutique is in a charming old dairy barn and is an oasis of serene calm and opulence. Within our relaxed and friendly atmosphere you can take your time and have fun choosing your wedding dress. Book your appointment with us today!


Year Business Was Established
No. of Weddings Hosted
More than 50
Public Liability Insurance
Simone Perkins
Wedding: May 2017
March 2017
So many pretty dresses!
I received a fantastic service at Sass & Grace; Sam is really warm and immediately made me feel at ease. She is incredibly patient and still let me try on lots of dresses even after being convinced I'd found 'the one'. Sam chose a dress for me that was the opposite of what I thought I wanted and it ended up being the perfect dress for me. I'm so glad that she convinced me to try it because I never would have otherwise. The boutique is absolutely beautiful and really spacious. Having a one on one service is also invaluable. Only warning is that there are soo many pretty dresses it's impossible not to want to try on quite a few!
Bryony Farrant
Wedding: November 2016
December 2016
I couldn't recommend Sass & Grace highly enough!
I couldn't recommend Sass and Grace highly enough. Sam knows her stock really well and pulled out 'the one' which we had all over-looked but which ticked all the boxes I didn't know I had. It was by far the best wedding dress shopping experience I had out of all the boutiques we went to; she made us feel special and being the only bride there makes it feel more personal. She has since been incredibly helpful and patient in fielding all my questions and has gone out of her way to make the whole process easier.
Alexandra Baker
Wedding: March 2019
December 2016
The boutique is absolutely gorgeous
I cannot rate Sam and her team highly enough. I actually found my dream dress in another store that closed down, but Sam was able to track down the dress for me and ordered it in for me to try on free of charge. All my appointments have been really special, the boutique is absolutely gorgeous! Sam has been so accommodating and friendly and helpful with the whole process, would definitely recommend her and her boutique for finding the dress!
Sophie Day
Wedding: April 2019
December 2016
I can't thank Sam and her girls enough
From the first contact Sam has been so helpful, really taking time to get to know me and what I was looking for. After my first visit she picked out a dress for me that I would never have chosen for myself, but instantly fell in love with. On my second visit, to choose between two dresses she helped me make up my mind with sensible suggestions, but didn't make me feel at all rushed and In the end I picked the first dress that she had originally selected for me! Being able to share a glass of bubbly with my mum and bridesmaids made it the special moment it was always supposed to be, no stress! She has kept in touch ever since, and I can't wait to go back to the shop for my fittings when the dress arrives. I can't thank Sam and her girls enough for all their help and patience, they do a wonderful job and its made finding my dream dress easy and a fun experience.
Fran Richards
Wedding: November 2016
December 2016
A perfect setting for finding your special dress
I would highly recommend Sam & her boutique Sass & Grace. I had been struggling to find a dress for a while, due to not finding anything that I felt comfortable in. The experience with Sam was thoroughly enjoyable from start to finish. Once I told her my likes & dislikes, Sam pulled out a selection of dresses for me to try & all were suitable! I couldn't believe it! She really understands what styles suit different body shapes. She is also really sensitive to people's different body hang ups. The boutique spacious & is located in gorgeous countryside. It's a perfect setting for finding your special dress. Thanks Sam!
Laura Bishop
Wedding: November 2016
December 2016
Amazing. A friend recommended this lovely boutique to me. Its always one on one, with the lovely owner Sam, which makes the experience so personal and special. The dresses in the shop are gorgeous, and the lovely space and lighting in the barn makes it the perfect place to swirl around in beautiful dresses. I love this place and can't wait to go back for my next fitting. I'd recommend highly. If only every wedding dress shop was this lovely....
Location & Contact Details


The Old Diary, Burcot Farm, East Stratton, Winchester, Hampshire, SO21 3DZ

Travel Notes

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Press & Awards

Press & Awards (3)

Bride Magazine
Your Hampshire & Dorset Wedding
Wedding Ideas

Industry Awards (4)

Wedding Attire, The Hampshire Wedding Awards 2017
Finalist, The Wedding Industry Awards 2017 & 2018
Best Bridal Retailer, British Wedding Awards 2019
Best British Newcomer, British Wedding Awards 2018