Wedding Venues
Wedding Suppliers
Planning Tools
Ideas & Inspiration
Business login
Sign up
Log in
Stay organised with a
step by step guide.
Plan and manage
every expense.
Easily track invitations
and RSVPs.
Contact & book your
venue & suppliers.
Find the best giftlist
match for you.
Request brochure
Request brochure
Suppliers usually respond in 24 hours.
Welcome to Shades of White Luxury Wedding Boutique, St Ives Cambridgeshire.
Pricing & Costs

Prices start at

Request a quote

Products and Services

Bespoke Dressmaker
Bridal Boutique
Bridesmaid Dresses
Dry Cleaning
Flower Girl Dresses
Wedding Dresses
Full Description
Situated on the Great River Ouse in St Ives Cambridgeshire, overlooking the meadow with views of the historic chapel on the bridge, our Wedding Dress Boutique really does have the most idyllic location. Our Spacious wedding boutique and generous fitting rooms together with a good cup of tea ensures your visit is relaxed stress free and enjoyable. We stock an extensive range of Bridal designers and each designer wedding dress is selected for its unique style and quality. To ensure each gown is finished to perfection we have a fantastic alteration service and eclectic selection of wedding accessories and wedding shoes. With such a unique range and fantastic customer service it is easy to see why brides travel from all over the country and as far afield as America, France, Dubai and New Zealand to find their dream wedding dress at Shades of White. Appointments can be made, however we welcome everyone to enjoy a browse of our beautiful boutique. Finding your perfect wedding dress is a very personal experience that we would be honoured for you to share with us. There are no time limits and we invite you to bring as many friends and relatives as makes you comfortable ensuring a truly magical visit. Shades of White really is the adult equivalent of a sweet shop.

Personal Message from the Manager

Name of Wedding Contact: The Girls @ Shades
Hello We are really looking forward to welcoming you to our boutique, learning all about your wedding and helping you find your dream dress. lots of love #shadylady


Year Business Was Established
Add a review
Add a review
Married in December 2018
December 2018
Above and beyond
Every part of my wedding dress experience was more than catered for at Shades of White. I was put at ease and made to feel comfortable when selecting my dress and the sub...
Read more
Married in December 2018
December 2018
Totally Honest
The staff were friendly and professional from the first appointment to the last appointment. They were totally honest too and helped make my wedding day perfect just like...
Read more
Married in December 2018
December 2018
Knowledgeable skillful and friendly
What a wonderful shop! From the first visit through to fitting it’s just been such a wonderful experience. A huge selection of dresses and styles, knowledgeable, skillful...
Read more
Married in December 2018
December 2018
I would highly recommend this beautiful boutique for you to find your dress! There is such variety of the most stunning dresses and the staff is so friendly, knowledgeab...
Read more
Married in December 2018
December 2018
Above and beyond
The ladies at shades of white could not have done more for me while I was picking out my wedding dress. We spent hours in there trying on all different styles and they we...
Read more
Married in December 2018
December 2018
Lovely Staff
Amazing customer service and lovely staff, absolutely in love with my dress. Thank you
Location & Contact Details


Bridge Street, Saint Ives, Cambridgeshire, PE27 5UW, England

Travel Notes

When visiting us the best place to park is the Dolphin car park PE27 5EP

Follow This Supplier On

Contact supplier
Press & Awards

Accreditations / Associations (1)


Industry Awards (1)

Guides for Brides 5Star Customer Service

What is your most memorable wedding?

With being involved in so many varied weddings it would be hard for us to pick just one memorable wedding, everyone's wedding is incredibly important to us.

What is your No. 1 wedding planning tip for couples?

time line, most definitely - followed by choosing your suppliers who can only be in 1 place on one day, IE your make up artist, photographer, hair dresser.....

What is your favourite personal touch you have seen at a wedding?

Something sewn into your wedding gown, that holds special memories to you alone.

What do you love most about your job?


What is your favourite style of wedding dress?

we don't have 1 favorite we love them all

What is the best way to incorporate "Something Blue" into the wedding outfit?

for the brides that's easy for us, a blue bow either on your petite coat, garter or sewn into the hem of your dress.