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Welcome to Shades of White Luxury Wedding Boutique, St Ives Cambridgeshire.
Pricing & Costs

Prices start at

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Products and Services

Bespoke Dressmaker
Bridal Boutique
Bridesmaid Dresses
Dry Cleaning
Flower Girl Dresses
Wedding Dresses
Full Description
Situated on the Great River Ouse in St Ives Cambridgeshire, overlooking the meadow with views of the historic chapel on the bridge, our Wedding Dress Boutique really does have the most idyllic location. Our Spacious wedding boutique and generous fitting rooms together with a good cup of tea ensures your visit is relaxed stress free and enjoyable. We stock an extensive range of Bridal designers and each designer wedding dress is selected for its unique style and quality. To ensure each gown is finished to perfection we have a fantastic alteration service and eclectic selection of wedding accessories and wedding shoes. With such a unique range and fantastic customer service it is easy to see why brides travel from all over the country and as far afield as America, France, Dubai and New Zealand to find their dream wedding dress at Shades of White. Appointments can be made, however we welcome everyone to enjoy a browse of our beautiful boutique. Finding your perfect wedding dress is a very personal experience that we would be honoured for you to share with us. There are no time limits and we invite you to bring as many friends and relatives as makes you comfortable ensuring a truly magical visit. Shades of White really is the adult equivalent of a sweet shop.

Personal Message from the Manager

Name of Wedding Contact: The Girls @ Shades
Hello We are really looking forward to welcoming you to our boutique, learning all about your wedding and helping you find your dream dress. lots of love #shadylady


Year Business Was Established
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Married in December 2018
December 2018
Beautiful Experience
I recently had a bridal appointment at shades of white and could not have been happier. Nothing was to much trouble and the service we recieved was personal, friendly and...
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Married in December 2018
December 2018
Idyllic River View
A friend and I have coined a term 'snootique' for a bridal boutique which is snooty and unfriendly & this was the first bridal shop I went to and it was anything but! The...
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Married in December 2018
December 2018
Really enjoyable
My time in the shop was really enjoyable. Nothing was too much trouble, Holli was efficient and helpful, I tried on many dresses and eventually chose the right one. I wou...
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Married in December 2018
December 2018
Top Notch
I was going to Florida to my Son’s wedding. I had been asked to try to have a similar colour and style as the Mother ofthe Bride.The ladies were very welcoming and helped...
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Married in December 2018
December 2018
Above and beyond
The ladies at shades of white could not have done more for me while I was picking out my wedding dress. We spent hours in there trying on all different styles and they we...
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Married in December 2018
December 2018
Lovely Staff
Amazing customer service and lovely staff, absolutely in love with my dress. Thank you
Location & Contact Details


Bridge Street, Saint Ives, Cambridgeshire, PE27 5UW, England

Travel Notes

When visiting us the best place to park is the Dolphin car park PE27 5EP

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Press & Awards

Accreditations / Associations (1)


Industry Awards (1)

Guides for Brides 5Star Customer Service

What is your most memorable wedding?

With being involved in so many varied weddings it would be hard for us to pick just one memorable wedding, everyone's wedding is incredibly important to us.

What is your No. 1 wedding planning tip for couples?

time line, most definitely - followed by choosing your suppliers who can only be in 1 place on one day, IE your make up artist, photographer, hair dresser.....

What is your favourite personal touch you have seen at a wedding?

Something sewn into your wedding gown, that holds special memories to you alone.

What do you love most about your job?


What is your favourite style of wedding dress?

we don't have 1 favorite we love them all

What is the best way to incorporate "Something Blue" into the wedding outfit?

for the brides that's easy for us, a blue bow either on your petite coat, garter or sewn into the hem of your dress.