The Wild Heart Bridal

The Wild Heart Bridal is the perfect boutique for a bride looking for a modern and stylish wedding dress. Stunning brands you won't find anywhere else in Kent and a relaxed vibe are paramount.
Products and Services
Bridal Boutique
Bridesmaid Dresses
Last-minute Orders
Physical Shop / Studio
Pre-wedding Consultation
Wedding Dresses
Pricing & Costs
Prices start at
  • £990
I'm so happy to have found this shop!
Mar 2017
A happy couple
Just paid the deposit on my dream dress found at this beautiful boutique. Alex and Nicole are such lovely ppl and I'm so happy to have f... 

I absolutely loved the whole experience!
Nov 2015
A happy couple
I have just ordered my dream dress from here! My bridesmaids, family and I absolutely loved the whole experience! It was amazing from st... 

Looking for no sales pitch? This is the place
Jan 2016
Happy guests
I went here with a friend today looking for the dress! We found it! I have to say the service was amazing if your looking for no sale pi... 

The Wild Heart was the perfect place for me.
Jan 2016
A happy couple
The Wild Heart was the perfect place for me. Traditional bridal boutiques just weren't cutting it and I just wasn't finding any designs ... 

Lovely relaxed atmosphere in the shop
Sep 2016
A happy couple
So excited to have just ordered my dress from The Wild Heart! They have been so helpful and the lovely relaxed atmosphere in the shop de... 

Something a bit out of the ordinary
Feb 2016
A happy couple
The Wild Heart Bridal is simply the best bridal store I have visited. After visiting 6 or more stores and trying on over 40 dresses I fe... 

Can't stop smiling
Oct 2015
A happy couple
Such a lovely experience at the wild heart bridal shop, was made to feel very welcome and comfortable.. had the chance to try on some be... 

So different from all other bridal shops!
Jul 2016
A happy couple
After 10 months of looking and trying on over 80 dresses I've finally found the one at wild at heart. This shop and the service from Nic... 

Full Description
  • We are Nicole and Alex, sisters from Kent, with a career background and true love for fashion, style and culture. In 2015 we decided it was time to pursue our dream and open a bridal boutique with a difference. Before the boutique, Nicole was working as a Commercial Analyst for a luxury fashion brand but left to work with the brides of Kent. Nicole is also a yoga teacher and elements of this "free spirited Yogi" can be felt through out the boutique. Alex is a personal stylist & fashion blogger who has had bridal fashion articles published in local style magazines and trips to Paris with an International Accessories Brand as part of her styling career. We both struggled to find fashion-forward, modern wedding dresses when we got married and so decided to open a bridal boutique of our very own to help fashion loving brides, like ourselves, find what they are looking for. We have carefully handpicked our dress and accessories collections from some of the most exciting and stylish designers in the UK, Australia and USA, ready for you to try in our modern boutique on Rochester High Street. These include Hayley Paige, Karen Willis Holmes, Katya Katya Shehurina, Charlotte Balbier, Modeca and Florence Shoes. We also carry a large range of veils, bridesmaid dresses and gifts to make your bridal shopping experience straight forward and enjoyable. The Wild Heart Bridal, for brides who can't be tamed!
  • Personal Message from the Manager
    Name of Wedding Contact: Alex and Nicole Smith
    We love meeting new brides to be and hearing all about their exciting wedding plans. Our ethos is that every appointment should make the bride feel happy, relaxed and comfortable whatever style of dress they are looking for. We love our dresses so will offer advice and suggestions if needed but we will always encourage our brides to choose something they truly love.
  • Experience
    Year Business Was Established
    # Of Weddings Hosted
    More than 50
    # Of People In Team
    Public Liability Insurance
Press & Awards
Press and Awards (2)
Vogue 100 Year Celebration Issue, Festival Brides Blog, Your Kent Wedding
Little Book For Brides, WeddingPlanner
Industry Awards (1)
Kent Wedding Awards Finalist - Best Bridal Boutique
Location & Contact Details
  • Directions
    • Address
    • 112 High St, Rochester, Kent, ME1 1JT, England
    • Nearest Town
    • Rochester
    • Nearest Motorway & Junction
    • A2
    • Nearest Train Station
    • Rochester
    • Travel Notes
    • We are right in the middle of Rochester High Street, find us using Google Maps, we are opposite the Blue Boar Carpark.
    • Nearest Airport
    • London
  • Follow this supplier on
What is your most memorable wedding?
All of our bride's weddings are beautiful so we will have to say our own weddings! Alex chose a relaxed Kent country venue and Nicole and Chateau in Bordeaux.
Describe your style in 5 adjectives.
That's tricky! Sometimes classic, chic, tailored, effortless and feminine other times fashion-forward with a little bit of boho and modern thrown into the mix!
What about your business are you most proud of?
The relationship we have with our brides, we love sharing their journey with them, it's alway s little sad when they leave with their dress but then we love seeing their photos from the big day!
What is your #1 wedding planning tip for couples?
Be true to yourselves and decide what is most important to you about your big day. Don't be swayed by too many strong opinions, it's your day!
What is your favourite personal touch you have seen at a wedding?
A botanical themed flower wall, loads of leafy banana leaves which was a great contrast against the bride's dress.
Describe your typical process with a couple.
We speak to our brides to be when they book an appointment and find out the kind of styles they are looking for, when they come in on the day they are encouraged to choose some dresses to try and we will add some styles we think will suit if they'd like us to. No pushy sales chat, just a really relaxed vibe for the whole process.
What do you love most about your job?
Choosing new dresses for the shop that we love and we think our brides will love too. Finding new designers on social media who are doing something different in the industry and of course seeing brides to be light up when they find 'The One' with us.
What is your favourite style of wedding dress?
At the moment we are loving sleek, minimalist styles which fit really well and look super cool.
What is the best way to incorporate "Something Blue" into the wedding outfit?
Shoes! We have just added a blue pair of Florence shoes to our collection. Lots of our brides have coloured or edgy shoes that look great with a high-low hem dress or just to be flashed in photos.
What is your favourite wedding dress of all time?
We both loved Whitney Port's Ashi Studio dress which was super cool and edgy with the high/low hemline. Our favourite in the shop constantly changes but we always have loved the 'Mabel' Two Piece by Karen Willis Holmes, so versatile.