Hiding in the City Flowers are a London based wedding Florist situated in East London. We focus on producing luxe designs, impeccably finished, celebrating nature in its organic form.

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Florist features

Products and Services
Aisle Decorations
Dried Flowers
Flower Confetti
Flower Crowns
Flower girl Baskets
Fresh Flowers
Last-minute Orders
Online Shop
Physical Shop / Studio
Pre-wedding Consultation
Wedding Arches

Bridebook benefits

  • Bridebook Discount: 5%

Testimonials (3)

Offsite Whiltshire wedding
By Katie and Dave (see publication here) in Aug 2016
Sarah is fiercely creative and incredibly hard working. She did the flowers for my Wiltshire country wedding a few weekends ago includin... read more
Chelsea affair
By LAacey and Suade (see publication here) in Aug 2016
Top 100 London Florists
By Flowerona (see publication here) in Aug 2016

Detailed Description

From the simplest en trend posy to an intricate hanging flower wall installation , we love making them all. If you love flowers and want your wedding day to be full of bespoke design ideas then contact Hiding in the City Flowers where we will guide and advise you on all aspects in planning your wedding flowers.

FAQs (10)

What is your most memorable wedding?
Our first ever solo wedding as a new business was featured in Hello! magazine and we have been lucky enough to continue making beautiful wedding flowers that have caught peoples eyes ever since.
Describe your style in 5 adjectives.
Fashionable, Textured, Free spirited, bespoke, luxe
What about your business are you most proud of?
We never do anything twice so you are totalling unique
What is your #1 wedding planning tip for couples?
Don't try and fit a square peg into a round hole. Look at images of what your vendors have done previously and are good at, if that's your style then book them.
What is your favourite personal touch you have seen at a wedding?
Polaroid pictures of every guest for the table plans.
Describe your typical process with a couple.
Free initial chat where we swap images and bounce ideas off the client. We then draft up a unit costed quote that is transparent with no hidden charges and happily revisit the quote to finalise. We are available to answer questions at any time and have a final face to face 2 weeks before the day to make sure nothings changed and if it has, that's life so we do our best to accommodate.
What is the most interesting thing you have put in a bouquet?
We love all flowers so by the time the next season rolls round, we get excited by whats coming into season again.
Is there a flower that has specific symbolism that you would recommend for brides?
We love using flowers that have special significance to the couple. This could be associated to smells, memories, a previous gifts. We try and personalise the bouquets as much as possible so ask if there's any flowers from childhood they remember and like, anything that grew in Grannies garden?
What is the most romantic flower and why?
All of them! Wild and whimsical or contemporary and clean.
What should you do with the flowers after the wedding?
Give them away to your guests and make sure you take some home! After big events we often go to care homes or churchyards and give them to people to brighten their day.

Personal Message from the Manager

Name of Wedding Contact: Sarah

Hi. Thanks for choosing to contact us at Hiding in the City. We're ready to chat about your flowers and help you create your vision for a wonderful wedding day.

Year Business Was Established
# Of Weddings Hosted
More than 50
Public Liability Insurance


Getting here

  • Address:
  • Unit 2, 5 Argall Way (EAST) , , London, Greater London, E10 7QY, England
  • Travel Notes:
  • We are happy to meet 1:1 in our studio or a location that suits