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Stunning, natural and contemporary wedding florals created by a former textile designer.

Products and Services

Aisle Decorations
Flower Confetti
Flower Crowns
Flower Girl Baskets
Fresh Flowers
Last-Minute Orders
Physical Shop / Studio
Pre-Wedding Consultation
Wedding Arches
Full Description
Bloom East was founded by Anya Cluer in 2016 in Hong Kong. From very tiny beginnings, the business quickly grew; we were soon working on special events, weddings and commissions all over Hong Kong and were featured in Hong Kong Tatler's best florist list. With a recent relocation to the UK we are now excited to be working on weddings and events across London and the UK. Your wedding day should be the most magical day of your life, and we know that flowers are a huge part of that magic. Our floristry style is elegant and contemporary with a focus on British flowers where possible. Below are just a few examples of our wedding work, if you'd like to see more please contact us with your enquiry, we would love to be part of your big day.

Personal Message from the Manager

Name of Wedding Contact: Anya Cluer
Your wedding day should be the most magical day of your life, and we know that flowers are a huge part of that magic. We will go the extra mile to make sure our flowers will bring delight to you and your guests on your special day.


Year Business Was Established
No. of Weddings Hosted
Between 10 and 30
Public Liability Insurance
Add a review
Add a review
Cathleen and David
Married in July 2018
August 2018
Even more beautiful than I had imagined
Thank you so much for our beautiful flowers they were even more beautiful than I had imagined!
Claire and Dan
Married in June 2018
August 2018
Completely perfect
The flowers were so amazing and the table arrangements completely perfect and what I wanted! Thank you!
Finola and Alex
Married in July 2017
August 2018
Thank you so much for our incredible flowers
Thank you so much for our incredible flowers. They were everything we hoped for and more. So many people have asked us who did them - we will never forget them.
Location & Contact Details


London, Greater London, England

Nearest Town


Nearest Train Station

Peckham Rye

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Press & Awards

Press & Awards (1)


What is your most memorable wedding?

It's a toss between the one in Hong Kong where the bride and groom spent the cost of an average UK wedding on their flowers, and the one in New Zealand where the groom's mother grew the flowers for the day. Both were so wonderful in different ways - the first because we got to live our floristry dreams and let our creative selves run wild with the budget, the second because the flowers were grown with love and we could create beautiful arrangements which had meaning and significance for the bride and groom.

Describe your style in 5 adjectives.

Natural, Contemporary, Elegant, Beautiful, Thoughtful.

What about your business are you most proud of?

Bringing joy to our clients.

What is your No. 1 wedding planning tip for couples?

Don't forget all the key family members when taking photos.

What is your favourite personal touch you have seen at a wedding?

Flowers from the couple's garden on each name place card.

Describe your typical process with a couple.

After initial contact we will put together a visual presentation based on the couple inspiration, colour scheme, venue and budget. We will suggest a colour palette and a floral palette of which flowers and foliage would be in season. Once this is agreed we would send out an invoice for the deposit. We would then arrange a site visit with the clients to discuss the flower scheme at the venue. In the final weeks before the wedding we will be checking on flower seasonal availability and keep our clients updated. We will be in touch with our clients throughout the process to check if they have any changes and keep them updated on flower availability.

What is the most interesting thing you have put in a bouquet?

An heirloom antique brooch belonging to the bride's great grandmother.

Is there a flower that has specific symbolism that you would recommend for couples?

All flowers have different meanings so it depends if there is something specific a couple wants to symbolise. Most couples think about their colour palette and seasonal availability first then we can find flowers with good symbolism if that is important to them. Ferns are quite a nice addition to most wedding arrangements because of their lightness and symbolise sincerity and humility which I think are great values for any relationship!

What is the most romantic flower and why?

A Rose! I don't think it needs any explanation.

What should you do with the flowers after the wedding?

There are ways to preserve your bouquet - get in touch with us and we can arrange for you. For the venue flowers we can look into donating to charities which distribute them to nursing homes.