Hiding in the City Flowers
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Hiding in the City Flowers are a London based wedding florist situated in East London. We focus on producing luxe designs, impeccably finished, celebrating nature in its organic form.
Pricing & Costs
Prices start at
Products and Services
Flower Girl Baskets
Physical Shop / Studio
From the simplest en trend posy to an intricate hanging flower wall installation, we love making them all. If you love flowers and want your wedding day to be full of bespoke design ideas then contact Hiding in the City Flowers where we will guide and advise you on all aspects in planning your wedding flowers.
Personal Message from the Manager
Name of Wedding Contact: Sarah
Hi. Thanks for choosing to contact us at Hiding in the City. We're ready to chat about your flowers and help you create your vision for a wonderful wedding day.
Year Business Was Established
No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
Harriet and Oscar
Married in February 2018
You did an amazing job!
Hi Sarah, Thank you so much for everything yesterday, the venue looked AMAZING and the bouquets and buttonholes were perfect. The nook made the room!! You did an amazing...
Andrea and Rich
Married in August 2017
You were amazing and super easy to work with!
...you were amazing and super easy to work with, really clear with great suggestions, really helpful mood boards and just a lovely presence and part of our day! Everyone ...
Jo and John
Married in September 2017
I would definitely recommend Hiding in the City
Although the order for our wedding wasn't a huge one, Sarah still paid a lot of attention to our flowers, getting all the little details spot on. I loved the bouquets & t...
Evening Standard Online
Wedding: September 2016
16 best wedding florists in London
This east London florist has an edge and flair that some of the more classical florists may lack. Whether you have no idea where to start or have a seemingly impossible i...
Inna and Andy
Married in July 2017
It was a pleasure working with you
The day was absolutely amazing and the flowers stunning!! When we originally talked about getting that wild, 'meadow' look - it was absolutely spot on and even better tha...
Jo and John
Married in August 2017
I could hardly bear to take it out of its vase!
Just to say a massive thank you for the beautiful flowers from Saturday! My bouquet is currently hanging upside down in our cupboard air drying but it was much photograp...
Press & Awards
Press & Awards (18)
Brides magazine (regularly)
Wedding and accessories magazine (regularly)
You and Your Wedding
Shortlist Feb 2014
Stylist Feb 2014
The Sunday Times
Your London Wedding Magazine
Preferred Supplier List
What is your most memorable wedding?
Our first ever solo wedding as a new business was featured in Hello! magazine and we have been lucky enough to continue making beautiful wedding flowers that have caught peoples eyes ever since.
Describe your style in 5 adjectives.
Fashionable, textured, free spirited, bespoke, luxe
What about your business are you most proud of?
We never do anything twice so you are totally unique.
What is your No. 1 wedding planning tip for couples?
Don't try and fit a square peg into a round hole. Look at images of what your vendors have done previously and are good at, if that's your style then book them.
What is your favourite personal touch you have seen at a wedding?
Polaroid pictures of every guest for the table plans.
Describe your typical process with a couple.
Free initial chat where we swap images and bounce ideas off the client. We then draft up a unit costed quote that is transparent with no hidden charges and happily revisit the quote to finalise. We are available to answer questions at any time and have a final face to face 2 weeks before the day to make sure nothing's changed and if it has, that's life so we do our best to accommodate.
What is the most interesting thing you have put in a bouquet?
We love all flowers so by the time the next season rolls round, we get excited by what's coming into season again.
Is there a flower that has specific symbolism that you would recommend for couples?
We love using flowers that have special significance to the couple. This could be associated to smells, memories, a previous gift. We try and personalise the bouquets as much as possible so ask if there's any flowers from childhood they remember and like, anything that grew in Granny's garden?
What is the most romantic flower and why?
All of them! Wild and whimsical or contemporary and clean.
What should you do with the flowers after the wedding?
Give them away to your guests and make sure you take some home! After big events we often go to care homes or churchyards and give them to people to brighten their day.