Philippa Craddock Flowers
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Everything we do, we believe in creating designs that will add beauty, elegance and a sense of calm to your surroundings; designs that will make you feel great.
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- From designing her very first commission to critically acclaimed international floral installations, Philippa Craddock has approached every project with the creativity, calmness and elegance that has become synonymous with the brand. Recent acknowledgments include the appointment of Selfridges’ only in store florist, selection by Tatler for the Party Guide and hailed by British Vogue and The Independent as ‘the Queen of London Florists’ and ‘a genius in the world of floristry’. This creativity and attention to detail has earned commissions by some of the world's most discerning brands and individuals including Jo Malone, Christian Dior, Jenny Packham, Tiffany & Co. and Lancôme. Embodying everything that is important to Philippa Craddock – challenging new ideas, beautiful materials and personalisation. From our Selfridges boutique on Oxford Street in London and our Sussex studio in the depths of the English countryside, surrounded by ethereal woodland and gardens at Pheasants Hatch, we are lucky to be inspired every day by both the latest designers and gentle seasonal changes. We create designs globally for weddings, parties, product launches and photo shoots, we run a fun and inspiring flower school and our seasonal hand tied collections are available online.
ExperienceYear Business Was Established2009# Of Weddings HostedMore than 50# Of People In Team1Public Liability InsuranceYes
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What is the most interesting thing you have put in a bouquet?
A gorgeous bride recently asked us to include her husband-to-be’s favourite vegetable, broccoli, as a surprise in their wedding flowers. We experimented with different varieties to ensure the designs remained elegant and the broccoli was only first noticeable to the most attentive of guests – with the view of it then becoming a talking point. We used purple sprouting, the designs worked a treat and the groom was utterly thrilled!