From designing her very first commission to critically acclaimed international floral installations, Philippa Craddock has approached every project with the creativity, calmness and elegance that has become synonymous with the brand.
Recent acknowledgments include the appointment of Selfridges’ only in store florist, selection by Tatler for the Party Guide and hailed by British Vogue and The Independent as ‘the Queen of London Florists’ and ‘a genius in the world of floristry’.
This creativity and attention to detail has earned commissions by some of the world's most discerning brands and individuals including Jo Malone, Christian Dior, Jenny Packham, Tiffany & Co. and Lancôme. Embodying everything that is important to Philippa Craddock – challenging new ideas, beautiful materials and personalisation.
From our Selfridges boutique on Oxford Street in London and our Sussex studio in the depths of the English countryside, surrounded by ethereal woodland and gardens at Pheasants Hatch, we are lucky to be inspired every day by both the latest designers and gentle seasonal changes.
We create designs globally for weddings, parties, product launches and photo shoots, we run a fun and inspiring flower school and our seasonal hand tied collections are available online.