Sarah Diamant Florist
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Elegant bespoke floral designs with a classic French touch. From a beautiful bridal bouquet to the exquisite floral decoration of the venue.
Products and Services
Flower Girl Baskets
Physical Shop / Studio
Bonjour! I am a French florist with over 10 years‘ experience working in the floral industry. I decided to set up my own studio in Woodford Green, Essex to design floral arrangements for weddings, private events, corporate functions and any other occasions that require flowers. I only use the finest quality flowers combined with a classic French touch to make the arrangements you desire. I studied for four years at two of the foremost floral art schools in France, graduating from l’Ecole des Fleuristes de Paris and Tecomah, l’Ecole de l’Environement et du Cadre de Vie, I started off working in a florist shop in the prestigious city of Rambouillet near Versailles, just outside Paris. I made the decision to move to London to learn different floral techniques and broaden my horizons. I continued to work hard to discover new trade secrets of the floristry world. I have worked for some of the most highly–regarded florists in London and I am proud to have made and designed flowers for the Bulgari Hotel, the Wimbledon LTA Tennis Finals (including the Royal Tea Room and the finalists bouquet), FA Cup Final & NFL at Wembley Stadium, Lord’s Cricket Ground, the Invictus Games, luxury jewellery brands in Harrods, The Gherkin, Caviar House, The Royal Courts of Justice and the Orient Express, to name but a few. I have a huge passion for floristry and a desire to produce unique bespoke arrangements. To help you choose a concept design, please contact me to arrange a private consultation or you can visit my Facebook, Instagram and Twitter. If you or any of your guests suffer from floral allergies I also offer a wide range of elegant artificial flowers including luxurious silk flowers and foliage. I hope you enjoy your experience with us! Sarah Diamant
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Press & Awards
What is your most memorable wedding?
All of them!
Describe your style in 5 adjectives.
French, elegant, unique, delicate, sophisticated.
What is your No. 1 wedding planning tip for couples?
I would say to do a clear list of everything they need/want to for their wedding (i.e. season, number of guest, style of the wedding) then, start to visit venues.
What is your favourite personal touch you have seen at a wedding?
It was when I saw single flowers hidden in each guest's napkin.
Describe your typical process with a couple.
I usually meet couple for a free consultation to run through the designs and the flowers they would love for their wedding day. Then we can discuss price and I can provide them with a detailed quotation (the quotation will also include info on the deposit and payment terms). If they already have a budget in mind, we can see what I can achieve within it. Once they have secured the wedding date, a further consultation maybe required approximately 6 weeks before the wedding. This is to finalise all requirements for it.
What is the most interesting thing you have put in a bouquet?
Sweet Peas - they bring a sweet touch of colour, a little bit of movement and texture and a beautiful scent. I love them!
What is the most romantic flower and why?
The gorgeous Roses of Garden - they are the classic symbol of romanticism and love so they are perfect for a wedding!
What should you do with the flowers after the wedding?
I usually recommend the couple to keep the flowers for themselves or their guests. If they don't want to, I will collect them with the rest of the vases or prop hired.