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Sharon Dower - Floral Innovations

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An award winning, qualified florist with a love and passion for all things floral. With over 30 years of experience in all types of weddings, both intimate and grand, Sharon bring your vision to life.

Products and Services

Aisle Decorations
Bouquet Preservation
Dried Flowers
Flower Crowns
Flower Girl Baskets
Fresh Flowers
Greenery Hire
Last-Minute Orders
Online Shop
Physical Shop / Studio
Pre-Wedding Consultation
Silk Flowers
Wedding Arches
Full Description

Personal Message from the Manager

Name of Wedding Contact: Sharon
Give us a call, text or email to make an appointment and let's start your floral journey


No. of Weddings Hosted
More than 50
Public Liability Insurance
No. of People In Team
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Location & Contact Details


Sketty, Swansea, Wales

Nearest Town


Nearest Motorway & Junction


Nearest Train Station


Nearest Airport

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Press & Awards

Accreditations / Associations (3)

RHS Cardiff demonstrator and speaker
NAFAS tutor and demonstrator
Floristry tutor

Industry Awards (2)

RHS florist of the year finalist
RHS Chelsea medalist - 7 medals

What is your most memorable wedding?

In a lighthouse

Describe your style in 5 adjectives.

Unique, luxury, quirky, memorable, fantastic

What about your business are you most proud of?

Supplying the best blooms, whether locally grown or sourced from all over the world for the best, seasonal quality

What is your No. 1 wedding planning tip for couples?

Work with people you connect to, don't be forced into buying things you don't need.

What is your favourite personal touch you have seen at a wedding?

Hay bales in the shape of bride and groom

Describe your typical process with a couple.

Meeting for an informal chat over a tea or coffee. Talk through ideas, styles, budgets and requirements. Provide a rough estimate. Take a booking fee to secure date. Mood board created to help couple visualise their dream flowers. Second meeting to confirm details. Then a final meeting if required before full payment.

What is the most interesting thing you have put in a bouquet?

Rosemary and forget me nots, for remembrance after the bride's Dad passed away.

Is there a flower that has specific symbolism that you would recommend for couples?

Each bride and groom are different, so choosing 1 flower is impossible

What is the most romantic flower and why?

For me, a sweet peas or narcissi, because they smell divine

What should you do with the flowers after the wedding?

Post them back to me so I can preserve them in resin paperweights of letters

Bridebook Benefits

Bridebook Discount5%
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Sharon Dower - Floral Innovations

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