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Swagger & Swoon

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Specialising in colour matching the grooms ties and cravats to your bridesmaids dresses, Swagger & Swoon is the UK's groomswear specialist and winner of Best Groomswear in the UK Wedding Awards.
Pricing & Costs

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Products and Services

Black Tie
Last-Minute Orders
Online Shop
Pageboy Attire
Full Description
We offer:- Ties, Skinny Ties, Bow Ties, Cravats, Pocket Squares, Boys Ties, Boys Bow Ties, Boys Cravats, Cummerbunds, Waistcoats, Dog Bow Ties, Bridesmaid Sashes and Belts. 12 years, four moves, one name change, a considerable amount of pizza, two unresolved mysteries involving cat food and an old razor, a doggie pageboy at an Australian wedding, Eastenders, Coronation Street, Strictly Come Dancing, Big Brother and Dancing on Ice, two wedding awards, four customer service awards, 8000 customer reviews, Cosmo Bride, You & your Wedding, Inspired Brides, Hello!, a whole lot of snow, a bear in a waistcoat, Katy Perry, Alan Carr, Eamonn Holmes, Sean Bean, and Paul O'Grady, 52 countries, and a decade dressing the groom and his merry men. That's us in a nutshell. But it's not our story that we're really interested in. You see, we like to think we help create other people's stories. We may not necessarily be the main character in the script, but we're always there, reassuring, and reliable. Whether it's the groom's cravat as he marries his childhood sweetheart, or the red tie chosen by a little boy for his first suit, or the bow ties adorning the trendy groomsmen, each trying to outdo each other with the most outlandish neckwear. We're there. We're the flash of colour at countless weddings around the world, the new tie for the proud father of the bride, the tweed flourish for the country wedding, the baby's bow tie because well, he's just so cute, the matching socks, the trendy braces, the joke gift for the best man, the special gift for the groom. We're the nervous fiddling with the cufflinks as he waits for his bride, the posing for those lifelong photos, the laughs and the tears, the spills of a night thoroughly enjoyed, the fond memories that will never fade. And when the day is over and we become just one of those great memories, we'll smile and know our job is done. This is our story. It's your story. And we thank you for letting us be a part of it.


No. of Weddings Hosted
More than 50
Public Liability Insurance
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Location & Contact Details


Pershore, Worcestershire, England

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Press & Awards

Press & Awards (3)

Cotswold Bride - 2018/19
Wedding Ideas - August 2018
Cotswold Bride - 2017/18

Industry Awards (1)

Best Groomswear in the UK Wedding Awards

What about your business are you most proud of?

Being able to provide the same experience buying the wedding ties as the wedding dress.

What is your favourite personal touch you have seen at a wedding?

Dressing their French Bulldog in a matching bow tie

What is the best way to make the groomsmen stand out from the crowd?

We have a video for that! -

Bridebook Benefits

Bridebook Discount5%