The Art Of Now
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At The Art Of Now we specialise in UK & Destination weddings and deliver a mix of beautifully edited print-ready black & white and colour images in a natural, candid, in the moment style.
Products and Services
Bridal Prep Shots
Flexible Hours on the Day
Images on DVD
Images on USB
Large Group Shots
Personal Online Gallery
Second Shooter Available
Stay Through Dancing
Stay Through Speeches
Reportage / Documentary
Pricing & Costs
- Our photography will encompass everything that has made your event unique, and will feature your guests as well as the details of the venue such as the décor and the food and drinks. We are a team of two very creative reportage photographers specialising in weddings. WHO WE ARE? Melissa Iannace. One of the most sought after Italian wedding photographers. Member of WPJA, AGWPJA, QIP and ANFM. Over 15 years of experience as a photojournalist wedding photographer. Based in beautiful Italy and always flying to London. Alex Class. Director of "The Art Of Now". Award winning photographer and videographer, with a keen eye on portrait and wedding reportage photography. Based in beautiful Muswell Hill in north London, and always travelling abroad for weddings.
ExperienceYear Business Was Established2006# Of Weddings HostedMore than 50# Of People In Team2Public Liability InsuranceYes
Press & Awards
Location & Contact Details
What is your most memorable wedding?
Never forget two ladies getting married in Italy at the beach. Unbelievably amazing wedding. Never forget following them into the sea right up to our necks to take some amazingly creative images while the sun was setting in the water.
Describe your style in 5 adjectives.
creative - stylish - in the moment - artistic - natural
What about your business are you most proud of?
The incredible chemistry with my business partner. It makes our weddings very special, fun and arty. Let's us connect with bride and groom in such an amazing way that the day just goes so smoothly and have a great bond with everyone on the day.
What is your #1 wedding planning tip for couples?
Never save on having 2 photographers unless you only have 50 guests at your wedding! We say that all the time. This is why we actually try and keep our prices quite low when we work in two because we know exactly how intense a long wedding can be and want to offer the most amazing results at an affordable price. Plus, when we're on our own we usually deliver a minimum of 500 images, whilst in two we easily double that and some times even more. And all the images will come edited and post produced.
Describe your typical process with a couple.
Pre wedding consultation is quite an essential moment. We like to introduce ourselves and have a chat, get to know who you are and what you liked about our images. The next step is most probably going to be taking images of bride and groom getting ready, then one of us usually goes off to the ceremony venue at some point, the other follows the bride in the car so we never miss anything. Then from Ceremony to First dance it's usually all smooth. Then once we are happy with what we have we'll be on our way back to start editing and getting the images to you ASAP. Depending on the period of the year in which your wedding is it might take a little longer to get everything to you. But normally takes between 4 to 6 weeks in typical summer months and half during the rest of the year. Once the images are ready, we'll get your personal gallery protected by password ready and you'll be able to proof all the images. You can download them directly from there, in two versions. High resolution and Low resolution specially resized for social media. Unlike many other photographers, our high resolution images are all print-ready so you can freely print them. We do though, have the most amazing album, that is a beautiful 40x20 16:9, cinematic style one. Holds normally between 200 and 300 images. And we include a phone app with your favourite 100 selected images to share with friends and relatives. All our images come edited and post produced.
What is the most original photo you’ve been asked to take at a wedding?
Bride and Groom running down the runway on a vespa while a small plane was following them!
What do you recommend for a rainy day wedding?
We love rain as well as the sun. And believe it or not, photos can be incredibly artistic and creative in the rain. We always find some great ideas. Nothing will stop us.
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