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The Handmade Sign Company

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The Handmade Sign Company specialises in bespoke hand lettered wedding signage, personalised for every couple’s special day.

Products and Services

Bespoke Design
Hand Calligraphy
Last-Minute Orders
Online Shop
Pre-Wedding Consultation
Programs / Place Cards / Menus
Table Plan
Full Description
The Handmade Sign Company was established in 2019 by Jenni Cabrelli, who is based in Leicestershire. Jenni, a natural creative talent, worked as a graphic designer for 13 years, whilst trying her hand at many craft skills in her spare time. In 2014, she began creating hand-painted wooden signs and found her passion. Having 2 children alongside a career in graphic design meant that her craft fell by the way-side a little, until the decision was taken to become a full-time lettering artist and sign designer, and The Handmade Sign Company was born. Jenni hand makes and hand letters all of her signage, table decor and finishing touches using a wide variety of materials, to suit all styles and themes, including reclaimed pallet wood, plywood and acrylic. Aside from traditional wedding signage, The Handmade Sign Company also creates unique pieces such as selfie boards, arches and alternative guestbooks. Jenni loves to think outside the box and work with couples to develop creations that are personal to them.

Personal Message from the Manager

Name of Wedding Contact: Jenni
I’m Jenni, the lettering artist and maker behind The Handmade Sign Company. I have been a graphic designer and maker for the last 13 years and am passionate about creating beautiful products that people can treasure. After my own wedding in 2012, I learnt how the handmade, personal touches are what truly made our day special and I now love helping my customers add their own personal touches to their big day by creating bespoke, handmade wedding signage.


Year Business Was Established
No. of Weddings Hosted
Less than 10
Public Liability Insurance
No. of People In Team
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Location & Contact Details


Leicester LE7 3G, Leicester, Leicestershire, LE7 3GE, England

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What is your No. 1 wedding planning tip for couples?

I always encourage my couples to choose wording that means something to them, and can be used after the wedding on a wall in their house. That way they get to enjoy it for many happy years to come!

What is your best seller?

The reclaimed pallet welcome signs are by far my biggest and most popular product to make.
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